Green planet 4.2 Circularity

    circular economy (circularity) as part of the zabka group's strategy to become a responsible organisation

    Why is this important?

    The linear production model that has been in use so far results in increased use of natural resources and in a higher amount of waste generated that exceeds our planet’s production capacity. Current challenges related to the level and manner of consumption require real efforts on the part of the business community to promote more conscious and responsible consumer choices. Researchers point out that linear management leads to soil erosion, loss of biodiversity and accumulation of carbon dioxide in the atmosphere. Studies show that the amount of resources consumed by humanity exceeds, by 74%, the planet’s regeneration capacity. In the Żabka Group, we support the circular economy model — we optimise the use of raw materials and strive to reuse them by engaging our consumers, franchisees and other business partners in the entire process.

    Our contribution

    A business model based on immediate consumption poses challenges with regard to the packaging waste management. Adapting business operations to the principles of circular economy requires comprehensive changes and solutions in many areas of our activity, involving not only our Group, but also more broadly, our entire value chain. We also encourage our customers to process raw materials in a circular manner. That is why we are placing, on the packaging of our own brand products, markings specifying where a given part of the packaging should be disposed of – the color of the markings is consistent with the uniform color system used for dividing waste into five different fractions. Franchisees support us through cooperation under the Naturally Together programme, allowing to recycle the collected packaging materials (foil and wastepaper).

    What have we done already?

    A business model based on immediate consumption poses challenges with regard to the packaging waste management. Adapting business operations to the principles of circular economy requires comprehensive changes and solutions in many areas of our activity, involving not only our Group, but also more broadly, our entire value chain. We also encourage our customers to process raw materials in a circular manner. That is why we are placing, on the packaging of our own brand products, markings specifying where a given part of the packaging should be disposed of – the color of the markings is consistent with the uniform color system used for dividing waste into five different fractions. Franchisees support us through cooperation under the Naturally Together programme, allowing to recycle the collected packaging materials (foil and wastepaper).In 2021, we once again achieved plastic neutrality in own operations. This means that together with customers and business partners, we collected as much plastic as we introduced into the market in own label products and materials used in stores. This objective has been achieved by implementing a number of measures that adapt our business model to the requirements of circular economy. Under the Naturally Together programme, we provided our franchisees with access to a tool allowing them to recycle plastics and waste paper. This enabled us to collect nearly 14,500 tonnes of recycling materials. Our customers are also encouraged to participate in packaging recycling — special containers for plastic bottles are available at nearly fifty stores in Warsaw. The plastic collected is used to create new packaging for the OD NOWA brand bottled water. We are testing EKOmats — machines for collecting beverage packaging and aluminum cans at twenty- five locations in Poznań and Warsaw. The packaging of our own brand beverages (Foodini, Wycisk, OD NOWA) and S! shots is made exclusively of recycled bottles, meaning that their carbon footprint is reduced by 33%. By replacing packaging containing elements that are difficult to recycle with fully recyclable packaging and by designing it in accordance with the Eco-design Policy we have adopted, we managed to achieve a rate of 94% packaging of own brand products that is either recycled or is suitable for recycling.

    Selected activities

    Our Policies in this area

    Ecodesign PolicyPlastic Circularity Policy
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    Responsibility Report 2021