Żabka helps

Żabka Polska’s Social Engagement Strategy is an integral part of the company’s activities aimed at supporting society. Its objective is to actively support local communities, counteract social exclusion, and build lasting relationships between franchisees and the communities surrounding their stores. The strategy is closely linked to the organization’s core business activities and leverages the potential of its extensive store network as natural points of contact with local communities.

Activities in the area of social engagement are carried out based on the adopted strategy as well as the organization’s internal regulations and policies, including, among others, the “Corporate Philanthropy and Sponsorship Policy” and the principles of cooperation and relationships with external partners set out in the “Donation Procedure” and the “Sponsorship Procedure.” These frameworks ensure transparency and consistency in the initiatives undertaken.

Żabka Polska’s social engagement activities are implemented nationwide. Through collaboration with franchisees, employees, social partners, and non-governmental organizations, we are able to support initiatives with broad reach and a tangible impact on local communities. Cooperation with NGOs is based on partnership, shared values, and transparent principles of engagement.

Among the social partners with whom Żabka has implemented or continues to implement social initiatives are, among others:

• Fundacja Samodzielni Robinsonowie – partner of the “Dobry Staż w Żabce” program, which supports young people from foster care in gaining professional experience and entering the labour market.
• Stowarzyszenie Centrum Promocji i Rozwoju Inicjatyw Obywatelskich PISOP – substantive partner of the “Dobre Życie” grant program, which supports local social initiatives led by Żabka franchisees.
• Fundacja Avalon – an organization working for the benefit of people with disabilities, with which Żabka collaborates on educational activities and initiatives promoting equality and accessibility.
• Fundacja WOŚP – supported by Żabka for over 25 years through fundraising campaigns organized in Żabka stores. Over the past five years, more than PLN 9 million has been donated to the foundation. In 2024, Żabka also won the auction for a Złote Serduszko, with a bid of PLN 1,050,000.
• Polska Akcja Humanitarna, Polski Czerwony Krzyż, Caritas, Federacja Polskich Banków Żywności – partners in humanitarian and relief initiatives, including support for people affected by humanitarian crises.
• Fundacja Ukraina, Zustricz and Polsko-Ukraińska Izba Gospodarcza – organizations supporting the integration and development of entrepreneurship among Ukrainian citizens in Poland.
• UNEP/GRID – partner in the Re:Generacja program. In 2024, Żabka financed the launch of a marine litter collection basket in the port of Dziwnów, designed to remove waste from the waters of the Baltic Sea and support biodiversity protection.

In 2026, we are supporting the renovation of hiking trails in Karkonoski Park Narodowy. Together, we will build wooden footbridges, pave selected sections of the trails, introduce measures to prevent path erosion and off-trail walking, develop tourist education initiatives, and finance maps as well as typhlo-panels designed for visitors with visual impairments.

• Rak’n’Roll Foundation – sale of a special edition of “Boobies” waffles in the Żabka Jush app, generating PLN 35,000 in support of people living with cancer; educational campaigns promoting breast cancer prevention.
• Live Healthy Foundation – health education and prevention programs carried out jointly with Żabka.
• SOS Wioski Dziecięce – providing access to Żabka’s communication tools, Żabka Ads, as a channel to support the foundation’s outreach and awareness activities.
• Mali Bracia Ubogich – financial support for initiatives addressing loneliness among older adults, as well as joint activities organized as part of employee volunteering programs.
• Fundacja TVN – providing access to Żabka’s communication tools, Żabka Ads, as a communication channel for the foundation.
• International Police Association (IPA) – initiatives supporting public safety, integration of uniformed services, and local social and charitable activities.

Cooperation with social organizations enables Żabka to more effectively identify the needs of local communities, design appropriate support programs, and implement initiatives with a tangible and measurable social impact.

At the same time, we remain attentive to the rapidly changing realities of everyday life and are ready to respond quickly in times of crisis, engaging in relief efforts wherever support is most urgently needed.

SUPPORT FOR UKRAINE FOLLOWING THE OUTBREAK OF THE WAR

FLOOD IN 2024

• In cooperation with aid organizations, including the Polski Czerwony Krzyż, we delivered transports of water and food to the most affected towns, including Kłodzko. The assistance also included food products, thousands of bottles of water, sandwiches, and beverages delivered directly to crisis management teams and individuals working to secure areas threatened by flooding.
• The total value of in-kind and financial support provided exceeded PLN 647,000. Żabka franchisees were also involved in the efforts and, as part of the “Franczyzobiorcy dla Franczyzobiorców” initiative, supported a fundraising campaign for those affected.
• At the same time, support mechanisms were launched for franchisees operating stores in the affected regions. As part of a dedicated flood relief subsidy, more than PLN 102,000 was distributed in the form of one-time grants. In addition, costs related to securing stores—such as the purchase of sand and protective bags—were covered, amounting to PLN 34,000.

Pillars of the Social Engagement Strategy

Flagship Programs of Żabka’s Social Engagement Strategy

Employee Volunteering

An important element of Żabka’s Social Engagement Strategy is employee volunteering, which enables Żabka Group employees to actively engage in social initiatives. As part of the program, employees can dedicate up to 8 working hours per month to support social projects, collaborating with NGOs and local communities. On average, 300 employees participate annually, contributing more than 1,000 hours of volunteer work each year.

Volunteers are involved in educational activities, charity campaigns, environmental projects, and initiatives supporting people in need. The program helps foster a culture of social responsibility within the organization and strengthens the relationship between employees and the communities where Żabka operates.

Żabka Sports Team

This initiative promotes an active and healthy lifestyle among Żabka employees and collaborators. Participants form a group that pursues sports passions together, encourages healthy living, motivates one another, and engages in charitable initiatives. The team was created to build an active, integrated community around sports and to support initiatives that combine physical activity with helping others.

Since 2022, Żabka employees and collaborators have participated in 48 sporting events across Poland, representing the company in street runs, triathlons, cycling competitions, and sports tournaments. Over 800 participants have taken part, competing in sports while also supporting social and charitable causes.

The Żabka Sports Team regularly takes part in major national sporting events, including the Poland Business Run, Wings for Life World Run, Warsaw Marathon, Poznań Marathon, and Triathlon Sieraków. In many of these initiatives, employee participation also has a charitable dimension, such as running in the “Policz się z cukrzycą” race or participating in charity volleyball and football tournaments.

One of the largest events involving the team was the Poland Business Run, which saw participation from 360 Żabka employees and collaborators, as well as the Wings for Life World Run with around 150 participants. Another popular initiative is the nationwide cycling competition, attracting over 100 participants from across Poland.

The Żabka Sports Team also engages in a wide range of sporting activities, including half-marathons, Independence Day runs, football and beach volleyball tournaments, triathlon competitions, and sporting events for children such as Pho3nix Kids. Franchisees also take part in these activities, participating in events like the Żabka Cup or Boksuj z Żabką.

The Żabka Sports Team is not just about competition; it is primarily about integration, shared experiences, and fostering a culture of physical activity within the organization. Thanks to employee engagement and company support, sport has become an important part of the Żabka community’s social life.