“Automatically Faster, Easier, Cooler” – new Żabka Nano campaign
Żabka Nano, the largest chain of autonomous stores in Europe, launched a new image campaign under the slogan “Automatically faster, easier, cooler”. It aims to highlight the benefits that the Żabka Nano offers customers, i.e. 24/7a availability, quick and convenient purchases without checkouts, and cash. The campaign is accompanied by a promotional campaign, during which, from June 1 to June 30 this year, the customer gets a 30% discount for the first and each subsequent purchase when buying any HAPS brand snack.
– The “Automatically Faster, Easier, Cooler” campaign aims to build awareness of Żabka Nano brand. We want to encourage new customers to take advantage of convenient shopping opportunities in unmanned stores. We draw attention to the advantages of our format – availability seven days a week round the clock, speed of the purchasing process, and innovation. We also emphasize the flexibility of Żabka Nano format, we present a wide and diverse product range available in our stores, which is tailored to both the customer group and the location – says Andrzej Popławski, Nano Sales & Marketing Lead w Żabka Future.
“Automatically faster, easier, cooler” campaign
The campaign is implemented in cities where Żabka Nano stores are located, i.e. in Warsaw, Poznań, Wrocław, Katowice, Kraków, and Gdańsk, Gdynia, and Sopot. Communication is local, based on geo-tagged digital and OOH. Among other things, citilights and billboards were used in the campaign. There will also be advertisements in the capital’s subway stations where Żabka Nano stores can be found, as well as plastered buses. Warsaw residents and Wrocław residents can also see advertisements on city bikes.
The humorous creations created by the campaign, using wordplay, emphasize the diverse product range of Żabka Nano stores, personalized for the type of location. For example, in the advertisements of facilities located in residential settlements, products such as eggs, sugar, toothbrush, and dishwasher tablets are displayed; for stores in high-traffic locations – sandwiches, snacks, coffee; in office buildings – salads, ready meals, or quick snacks. Also promoted is a product range specific to particular Żabka Nano stores, e.g. bread baked in an oven, which can be purchased in the stores located at 36A KEN Avenue in Warsaw.
The creative concept was created by FMCgo. Dentsu agency was responsible for the purchase of OOH media.
Promotion “-30% for all”
The campaign is accompanied by a promotional campaign, during which anyone who buys once any HAPS brand snack will get a 30% discount on the first and all subsequent purchases by the end of June this year, without any limit. Both customers using the payment card and the Żappka app can benefit from the promotion. Promotional principles are described at: https://zabka-nano.pl/
Europe’s largest chain of autonomous stores
Żabka Nano is an innovative concept that changes and shapes the perception of consumer experiences. The first store started its activity in June 2021 in Poznań. Currently, Żabka Nano is the largest chain of autonomous stores in Europe, which already has 60 stores of this type. Żabka Nano stores are located, among other places, in places where – due to limited space or legal requirements – the standard facility of Żabka chain would not fit, for example, in office buildings, fitness clubs, or dormitories. They are also an important part of the urban fabric – they are present on important city streets or metro stations.