Poznań is an important point on the map of trade and new technology development in Poland. Here – at 2 Powstańców Wielkopolskich Street – Żabka opens a laboratory of ecological innovations enriched with smart solutions, i.e. a Żabka Eko Smart. It uses one of the first perovskite installations in the world – so-called price tags and blinds with perovskite cells have been made in this breakthrough technology. The facility is equipped with remote lighting management and Smart Shop Control systems, and next to the coffee stand there are tiles made of moss and coffee husks. Closed, insulated with hemp mats, refrigerators allow for great energy saving, just like glycol-filled shelves in the freezer cabinet.
Żabka Eko Smart is a continuation of the project implemented in 2020, when in Warsaw at Lewandów Street the chain launched the first store 100% powered by green energy. The Warsaw facility is a laboratory in which Żabka – often the first company in the world – tests nearly 20 environmentally friendly solutions, showing the direction in which the future of trade will develop. The next step was the launch in April 2022 of a Żabka Smart store at Półwiejska Street in Poznań, where new technological solutions aimed at improving the work of franchisees are being studied. Now the chain connects and enriches both projects by developing a unique project – the Żabka Eko Smart.
– We are entering the next stage of the project and are launching the Żabka Eko Smart, the first facility in Poland, where we combine environmental issues with modern technological solutions, improving the work of franchisees and their employees. By presenting new solutions, we also encourage customers to acquire completely different purchasing experiences. We hope that in this way we will additionally sow curiosity in them and encourage pro-ecological actions – says Anna Grabowska, Vice President of the Management Board for Consumer Strategy, Żabka Group.
The smart solutions used in Żabka Eko Smart are not only energy efficient but also significantly improve the daily work of the franchisee and the store.
– Żabka Eko Smart is packed with innovative technological solutions based on artificial intelligence, which work together with the store’s operation. Flooding sensors, automatic temperature measurement in the store, and energy consumption measurement release their time, allowing them to focus on customer service, and at the same time are friendly to the planet. This is another step in the implementation of the strategy of franchise-centricity, according to which Żabka creates innovative solutions that help entrepreneurs run a local business, in addition to doing it in the most environmentally friendly way. The realization of our goals would not be possible without good cooperation with the Poznań City Hall and the Municipal Conservation Officer – says Adam Manikowski, EVP, Managing Director, Żabka Polska.
Thanks to the openness of the officials to innovations and environmentally friendly solutions, the chain’s customers, the Żabka Eko Smart franchisee and his employees can test the ideas implemented by Żabka in practice.
– The innovative solutions used in the store “communicate” with us and “perform” some activities in the facility, which greatly improves my work of the work of my employees and allows us to focus on what we do best, i.e. sales and customer service. This in turn allows us to build good, local relationships with our customers –says Norbert Kruk, a franchisee of Żabka Eko Smart at 2 Powstańców Wielkopolskich Street in Poznań.
The technologies used in the Żabka Eko Smart revolve around five key categories: green energy, second life, clean air, green transport, and smart solutions. Soon, Żabka is planning to launch three more such stores in different parts of the country.
A movie about Żabka Eko Smart https://www.youtube.com/watch?v=Sm-fuDJ-8cM
The Żabka Eko Smart store is part of the Żabka Group’s Responsibility Strategy, one of the main areas of which is a concern for the environment, including achieving climate neutrality by the end of 2025 and reducing the intensity of emissions in stores by 70% by the end of 2026 and increasing franchisees’ satisfaction with the cooperation with the chain.
Specialized refrigeration areas, systems supporting automation of logistics processes and energy and water saving – these are just some of the solutions distinguishing the storage area, prepared by 7R for Żabka Polska. The BREEAM Excellent certified investment is located near Radzymin close to Warsaw and was designed in the Built-to-Suit (BTS) formula. Its high standard and innovative solutions proved to be the key to success during the XI edition of Prime Property Prize 2022 – the site won in the category “Investment of the Year”, covering the market of logistics and warehouse space.
Prime Property Prize recognizes companies and projects that have had the greatest impact on the commercial real estate industry over the past year. Among this year’s winners there was the 7R brand, whose facility – realized for Żabka Polska – won the title of “Investment of the Year” in the category of logistics and warehouse properties.
– Our new logistics center near Warsaw is the largest and most modern facility in the infrastructure of the Żabka chain, and at the same time one of the most technologically advanced warehouse projects in this part of Europe. The warehouse is equipped with innovative automatic solutions that will not only accelerate the logistics service of stores and improve the quality of service of our franchisees, but also minimize the impact on the environment. To create such an innovative project, we needed a trusted partner whose experience and approach to the realization of modern, future-proof buildings guaranteed the success of the project. The cooperation with 7R has ensured us the implementation of this project at a very high level, so we are all the more pleased with the award received together– says Andrzej Potyra, Head of Żabka Property Fund.
– Delivering the first advanced warehouse for the retail industry in Poland is a reason for our extraordinary satisfaction. This is an example of how it is possible to combine successfully the sustainability with the achievement of business goals by our customers. It is worth emphasizing that already at the design stage, the investment was carried out in a sustainable manner, minimizing the impact on the environment. This is a very important aspect for us, and we are pleased that our business partners also see it as an important competitive advantage. We are convinced that the facilities implemented on the premises will help Żabka to carry out logistics operations even more efficiently and gain further market shares. At the same time, we are proud to share our mutual success and appreciate the value of this special award – emphasizes Tomasz Lubowiecki, President of 7R.
The investment realized by 7R for Żabka Polska covers nearly 60 000 sq m of modern logistics and warehouse space. The facility was realized in the Built-to-Suit (BTS) formula, i.e. according to the individual needs of the Żabka chain and optimizing all its logistics operations. The warehouse is distinguished by its large storage capacity, has been equipped with specialized refrigeration areas, and additionally high-class systems supporting the automation of logistics processes – ultimately the facility will be able to provide distribution of orders for about 5,000 stores.
During the implementation of the project, priority was given to both technological advancement of the warehouse and care for low carbon emissions into the atmosphere. Ultimately, the facility will be powered by green energy from photovoltaic panels and trigeneration units. Water saving fittings will reduce water consumption. The area’s biodiversity has also been increased in the vicinity of the warehouse – flower meadows have been created and native species of trees and bushes have been planted. In addition, there are bicycle shelters and a specially designed space for vehicles allowing for shared rides, and in the future there will be charging stations for electric vehicles. As a result, already at the design stage of the sustainability assessment, the warehouse has been subject to BREEAM certification at Excellent level.
Żabka Polska is the first Polish company with certification indicating equal salary in organizations regardless of gender. The award of the certification by the EQUAL-SALARY Foundation is based on the UN guidelines and recognized by the European Commission. It strengthens the position of the company among the best employers, who not only talk about their commitment to equality but also demonstrate it through real actions. EQUAL-SALARY Foundation is a Swiss foundation established in 2010, which examines equal salaries in companies.
The Żabka Group is a place where every employed person is valued, respected, and can fully realize their potential – regardless of who they are. The company respects the individuality and uniqueness of all employees, and in their diversity sees an opportunity for the development of the organization, which is evidenced by further actions taken to strengthen the inclusive company policy.
– In Żabka we have been consistently building an organizational culture based on values for years. Trust in the company is the result of our actions and builds the credibility of processes in which employees participate. The Payroll Policy we have adopted ensures that the remuneration of employees depends solely on their skills, the results achieved, and the impact on the organization. In the teams that make up our organization, we value the ingenuity and fresh look, which is ensured by the diversity of experience and competencies of the people employed. In this way, we can meet the ambitious business challenges we face and effectively build our competitive advantage – says Tomasz Suchański, CEO of Żabka Group.
This is confirmed by the EQUAL-SALARY certification for Żabka, known as the Equal Salary Regardless of Gender certificate.
– At our company, we ensure that everyone is equally rewarded for work of the same value and influence on the organization. Therefore, to reaffirm our commitment to creating equal salary opportunities, we implemented the Equity Policy in 2021 and underwent the external certification of EQUAL-SALARY. During the certification process, not only salary data was audited, but also focus groups talked to employees and checked their perceptions of equal opportunities in remuneration. Thus, the obtained certificate confirms not only equality in the conduct of salary policy, but also its perception and credibility among employees. The certification is obtained for 3 years. After this period, to confirm the equal approach to the method of remuneration, another certification is required, and this means a constant need to monitor and work on salary processes – says Jolanta Bańczerowska, Member of the Management Board, Chief People Officer in Żabka Group.
Żabka began the preparations for EQUAL-SALARY certification in November 2021. It is carried out by the EQUAL-SALARY Foundation, an independent non-profit organization, which issues a certificate based on a coherent, science-based approach. The certification is based on UN guidelines and is recognized by the European Commission. It includes analysis of data on salaries and an evaluation audit of the company’s HR policies, assessment of the company’s solutions from the perspective of the employee group, and involvement of the company’s management in ensuring equal salaries. In June 2022, Żabka completed the audit stage to obtain EQUAL-SALARY certification in August.
– Żabka Polska is the first Polish retail company to achieve the EQUAL-SALARY certification. By opening its doors to our auditors, Żabka Polska went beyond words and took a concrete and transparent step toward equal pay and inclusion. Through this action, Żabka Polska is strengthening its good governance and increasing its attractiveness and competitiveness. We are very proud of this achievement! – says Noémie Storbeck, co-CEO of EQUAL-SALARY Foundation.
Other activities undertaken by Żabka to develop diversity and inclusive organizational culture, the company describes in the report “Conveniently and Responsibly” published in June. This is the fourth overview of activities carried out under the Responsibility Strategy published by the Żabka Group. It is available electronically: Responsibility Report.
Żabka opens a laboratory of eco-innovations enriched with smart solutions. The Żabka Eko Smart has one of the first perovskite installations in the world – the so-called price tags and blinds with perovskite cells were created using this groundbreaking technology. The facility is equipped with remote lighting and shop equipment management (Smart Shop Control) systems. And the surroundings where the coffee machine is located there are tiles made of coffee grounds and coffee husks. Lockable refrigerators insulated with hemp mats allow for great energy saving, just like glycol-filled shelves in the freezer cabinet. Soon, Żabka is planning to launch three more such stores in different parts of the country.
The new store is part of the Żabka Group’s Responsibility Strategy, one of the main areas of which is a concern for the environment, including achieving climate neutrality by the end of 2025 and reducing the intensity of emissions in stores by 70% by the end of 2026 and increasing franchisees’ satisfaction with the chain. Żabka Eko Smart is a continuation of the project implemented in 2020, when in Warsaw at Lewandów Street the chain launched the first store 100% powered by green energy. The Warsaw facility is a laboratory in which Żabka – often as the first company in the world – has tested nearly 20 environmentally friendly solutions, showing the direction in which the future of trade will develop. The next step was the launch in April 2022 of Żabka Smart at Półwiejska Street in Poznań, where new technological solutions aimed at improving the work of franchisees are being studied. Now the chain connects and enriches both projects, developing a unique project – the first Żabka Eko Smart is located in Poznań at 2 Powstańców Wielkopolskich Street.
– Based on the experience of pilot programs carried out in our laboratory in Warsaw, we have introduced new solutions to the chain, thanks to which we have reduced greenhouse gas emissions by more than 1.3 thousand tons of CO₂, and also reduced electricity consumption by almost 261 MWh. We are now entering the next stage of the project and launching the Żabka Eko Smart, the first facility in Poland, where we combine environmental issues with modern technological solutions, improving the work of franchisees and their employees. Presenting new solutions, we also encourage customers to acquire completely different shopping experiences. We hope that this way we will additionally sow seeds of curiosity in them and encourage pro-ecological actions – says Anna Grabowska, Vice President of the Management Board for Consumer Strategy, Żabka Group.
The smart solutions used in Żabka Eko Smart are not only energy efficient but also significantly improve the daily work of the franchisee and the store attendants.
– We continuously support franchisees with many tools that make doing business easier. The Żabka Eko Smart is packed with innovative technological solutions based on artificial intelligence, which cooperate with the store attendants. They “communicate” with the franchisee and store attendants and “perform” certain activities in the facility. Flooding sensors, automatic temperature measurement in the store, and energy consumption measurement release their time, allow attendants to focus on customer service, and at the same time are friendly to the planet. This is another step in the implementation of the strategy of franchise-centricity, according to which Żabka creates innovative solutions that help entrepreneurs run a local business, in addition to doing it in the most environmentally friendly way. The realization of our goals would not be possible without good cooperation with the Poznań City Hall and the Municipal Conservation Officer. Thanks to the openness of the officials to innovations and green solutions, our customers, the franchisees of Żabka Eko Smart, and their employees can test our ideas in practice – says Adam Manikowski, EVP, Managing Director, Żabka Polska.
The technologies used in the Żabka Eko Smart revolve around five key categories: green energy, second life, clean air, green transport, and smart solutions.
The energy used by the Żabka Eko Smart in Poznań comes from 100% renewable sources. The facility used one of the first perovskite installations in the world. It is a breakthrough photovoltaic technology, generating green energy from both sunlight and artificial light. It has been made of blinds covering one of the walls of the building and installed in the facility price tags, which additionally allows for saving paper. 15 modules of photovoltaic panels were also installed on the roof of the store.
In the store you can find modern, closed fridges, limiting the energy consumption necessary to cool the goods, and their insulation made of hemp mats has very good thermal properties. This is a promising alternative to the commonly used polyurethane foam, as hemp – as a natural material – is fully biodegradable. Glycol shelves installed inside the refrigerated cabinets are filled with glycol, which allows one to store the cold and give it away at the most critical moments of the device operation, which increases the safety of stored products during external failures.
Green energy can also be used directly by customers – in front of the store, there is a solar bench, thanks to which one can charge their phone.
The wall next to the coffee maker was covered with tiles made of coffee grounds and coffee husks, which are waste generated during the roasting and brewing stage, combined with resin.
In front of the Poznań Żabka Eko Smart, there is also an EKOmat, a device for collecting beverage bottles and cans. From the empty packaging collected this way, new packages for products of the Żabka private label are made, e.g. Od Nowa, Dobra Karma, and Foodini brands, which have 33% less carbon footprint than traditional packaging. Żabka has already collected 600 thousand bottles with the help of EKOmats.
Żabka did not forget about the franchisees and their employees, for whom 100% organic cotton shirts were prepared and dyed with organic, certified dyes.
To reduce the amount of dust and harmful substances that enter the atmosphere, one of the walls of the building housing the Żabka Eko Smart has been covered with plants. Not only do they produce oxygen, but they also absorb dust and harmful compounds from the air. A total of 532 plants were planted in 280 pots.
The effect of elimination of harmful substances will be additionally reinforced by the anti-smog paving laid next to the building, which – compared to asphalt – reduces the concentration of nitrogen oxides in the air by approximately 50% on average.
Cyclists are also not forgotten about by the chain. The bicycle stand allows one to safely leave their bicycle in front of the store, and the bicycle repair station next to the facility will allow them to quickly adjust the brakes and gears, inflate the wheels, and make emergency repairs.
The solutions used in the smart facility “communicate” with the franchisee and store attendants and “perform” certain activities in the facility. Thanks to the sound system, the store staff receives messages about a possible failure or information about situations requiring human intervention, such as the lack of coffee in the coffee maker. With the Smart Shop Control and Hybrid System, thanks to appropriate sensors, the temperature in the store adapts automatically to the current weather conditions, energy consumption measurement and interconnection allow for verification of the correctness of the equipment, and flooding sensors detect faults in the refrigeration equipment, resulting in lower costs and reduced store downtime.
Żabka and Citi Handlowy signed the first joint financing agreement to achieve the objectives of responsible business and sustainable development. The agreement refers to the selected objectives of Żabka, arising from the adopted Responsibility Strategy (ESG): reducing greenhouse gas emissions and increasing the value of sales of own brand products promoting a sustainable lifestyle. If the specified indicators are not achieved within the agreed time, the company will provide additional financial resources for the actions agreed by the parties to support the implementation of the identified Sustainable Development Goals.
Under the agreement, Żabka may issue bank guarantees in Citi Handlowy up to the amount of PLN 100 million. At the same time, the bank and the company have included in the agreement sustainable key performance indicators (KPIs), which Żabka will strive to achieve. The targets set out in the agreement are an overall reduction of greenhouse gas emissions by a quarter in the ranges 1 and 2, and a reduction in store greenhouse gas intensity of 70% by 2026 (in relation to the 2020 indicators). Żabka is also set to double the sales of own brand products promoting a sustainable lifestyle by 2025. If a company fails to meet two or more indicators, it will provide additional financing, as defined in the agreement, for activities supporting the implementation of the identified Sustainable Development Goals. This would be a kind of compensation for the non-fulfillment or postponement of the implementation of the objectives set out in the sustainable development strategy by Żabka.
– In Żabka, we implement a comprehensive Responsibility Strategy that is fully integrated into the business strategy. It is the realization of our mission and it is based on our values. We want to plan responsibly for the development of our entire organization and facilitate sustainable choices for millions of customers. At the same time, we are aware that modern business must be credible and transparent in its operation, and responsibility and trust are currently the most valuable assets. That is why we are serious about achieving the objectives defined in our Strategy, and financial instruments based precisely on the objectives of the ESG provide us with additional motivation to pursue our commitments. We are open and we want to continue to look for innovative financial solutions that will help us meet stakeholders’ expectations and maintain our high market position – says Marta Wrochna-Łastowska, Chief Financial Officer in Żabka Polska.
The Żabka Group’s Responsibility Strategy is based on four pillars: sustainable lifestyle, mindful business impact, responsible organization and green planet. The company develops its activities in the area of sustainable development and responsible business in a strategic manner, integrating environmental, social, and corporate governance factors (ESG) with a business strategy. One of its ambitious goals is to achieve climate neutrality in its operations by 2025. Żabka is the first company in Poland and the first modern convenience chain in the Central European region, whose decarbonization objectives have been scientifically verified and approved by the international Science Based Targets Initiative (SBTi). More information about the Żabka Group’s Responsibility Strategy and the results achieved can be found on the corporate website, where there is a link to the ESG Report and the Climate Report: https://zabkagroup.com/pl/nasza-odpowiedzialnosc/.
– The Citi Handlowy Strategy adopted this year integrates the SDGs with our business goals. We support our clients in the transformation of their business models towards sustainable development, and we include environmental, social, and corporate governance issues in the decision-making processes of the bank. We also have our targets for reducing the carbon footprint, and by 2023 we would like to reduce greenhouse gas emissions by at least 50% and energy consumption by 40% compared to 2019. I am glad that together with Żabka we are implementing a strategy of social responsibility. This is another step in our many years of cooperation, which is due to the commitment of both companies to environmental and social needs, and the inclusion of the objectives of the ESG as an indispensable element of our activities – says Maciej Kropidłowski, Vice President of the Management Board of Citi Handlowy.
From the perspective of the 3-year strategy, Citi Handlowy pledged to provide its customers with PLN 1 billion in “green financing”. The bank’s solutions in this area include advice, financing, risk management, FX, financing of suppliers, and green deposits. Based on global know-how, the bank shares knowledge about key ESG trends and their impact on business models, including organizing seminars for clients.
Żabka, observing the growing interest in the program “Good Package” from month to month, decided to extend it to more stores in Poznań and Wrocław. As part of the action implemented since December 2021, with the guiding slogan “Simple solution for zero waste”, customers in the mobile app Żappka can order a set of two or three products with a short shelf life at half price.
Around 1 billion tons of food are wasted every year all over the world, and a statistic Pole throws away as much as 247 kg of food in a year! However, food waste is not just an economic problem. It also has a negative impact on the environment – through increased use of resources such as water and energy, and overproduction of waste. “Good Package” is a Żabka project aimed at reducing the amount of wasted food in stores and is an action supporting the implementation of its Responsibility Strategy, in which the chain committed itself, among other things, to combating food waste.
– In Żabka we implement many solutions aimed at preventing food waste. One of them is the “Good Package” tool. Customers are happy to use the opportunity to buy a surprise parcel for half the price, consisting of full-value products on their last day of shelf life. That is why we decided to extend the “Good Package” program to two cities – Poznań and Wrocław so that from August the service will be available to an even larger group of customers. We believe that together with our franchisees and customers we can significantly reduce the amount of food wasted. This is a good choice for the planet as we minimize the consumption of its resources, but also for the customers who can minimize their expenses – says Joanna Kasowska, Director of Quality and Standards of Food Management in Żabka Poland.
The benefits to customers
The „Good Package” project is aimed at people who, like Żabka, do not like it when food is wasted. Using the mobile app Żapka, customers can order a “Good Package”, a set of full-value products with a short shelf life for half the price. There are three types of parcels to choose from: for vegetarians, vegans, and people with no specific nutritional preferences. Among the products sold as part of the “Good Package” one can find lunch dishes, sandwiches, and other snacks. “Good Package” is a surprise parcel – before buying, the customer knows only the category of products that are in it. The ready parcel can be picked up by the customers in the store at the time they choose – its price will always be 50% of the value of the products, and it should be paid for in the store by any means of payment.
… and to franchisees
The implementation of the “Good Package” program also brings tangible benefits for franchisees, including lower financial losses and a reduction in the costs of disposing of fresh products after the expiry date. The “Good Package” project also attracts a group of new customers to the store.
Żabka against food waste
The Żabka’s answer to the problem of food waste is not only the “Good Package” tool but also the creation and development of a convenience ecosystem, which makes it easier for customers to use solutions supporting minimizing food loss. Nearly 90% of the items available in the chain’s stores are for immediate consumption, so they easily meet nutritional needs like hunger or thirst, without having to do forward buying. To prevent food waste in stores, Żabka implemented GS1 codes and QMS (Quick Meal Solutions). The chain is also working with social partners to increase the efficiency of distribution of food products to people in need of such support – in 2021 it provided almost 630 tons of food to non-profit organizations.
During this year’s summer holiday season, Żabka has launched 90 seasonal stores, most of which operate in coastal tourist destinations. This year, seasonal Żabka stores were created for the first time in the Baltic villages of Trzęsacz, Bobolin and Dąbki (all in West Pomeranian Voivodeship), as well as over the bays Siemianówka in Nowa Łuka (Podlaskie Voivodeship) and Sielpia in Sielpia Wielka (Świętokrzyskie Voivodeship). Stores in this concept also operate on lakes, e.g. Mikołajskie in Mikołajki (Warmia-Masuria Voivodeship) or Białe in Okuninka (Lublin Voivodeship). These are both stationary facilities and those located in special pavilions. They not only provide convenience for tourists, giving them permanent access to the products and services offered by the chain, but also the possibility of additional development and income for franchisees, who run stores in standard locations daily.
The first modular seasonal Żabka stores were established in 2016 by the sea – in Międzywodzie and Międzyzdroje. From the beginning, they are very well perceived by customers and franchisees cooperating with the chain, which is why every year Żabka develops this concept – this year launching as many as 26 modular seasonal stores and 64 stationary stores, also operating seasonally. Most of them can be found in resorts on the Baltic Sea.
– Modular facilities are comfortable and safe shopping points, fully air-conditioned so that our customers – on the way to the beach or during the walk – can make daily, quick shopping. To ensure their convenience in seasonal stores, we also increased the number of deliveries – they are carried out daily, 7 days a week, and in some locations even twice a day. In part of the locations, we also increased the number of checkouts and launched additional mobile checkouts – says Przemysław Kijewski, COO in Żabka Polska.
More and more seasonal Żabka stores over lakes and bays
The chain develops the concept by opening further seasonal outlets also on the lakes – they operate in Jedwabno, Mikołajki, Ruciane Nida (all in the Warmia-Masuria Voivodeship), and Okuninka and Zwierzyniec (both in Lublin Voivodeship). This year, the seasonal Żabka stores also visited for the first time tourist destinations located on bays. They can be found in Sielpia Wielka on the Sielpia bay (Świętokrzyskie Voivodeship) and in Nowa Łuka on the Siemianówka bay (Podlaskie Voivodeship). To be as close as possible to customers, also during holidays, the Żabka chain is constantly searching for more attractive locations.
– Running a seasonal Żabka store in a summer tourist destination is a completely new but very interesting challenge for me. Agritourism has recently been blossoming in the Siemianówka bay, so in the store in Nowa Łuka we have many customers – young people, families with children, elderly people. Everyone is very happy that thanks to Żabka they finally have a store on site where they can find everything necessary during the holiday vacation. The location next to the beach is also attractive for the store’s employees, who can take a break by the water after their shift – says Anna Miłek, a franchisee running a seasonal store in Nowa Łuka.
Convenience for holidaymakers, an additional opportunity for franchisees
Seasonal stores are not only a convenience for tourists in their daily grocery shopping during their holiday but also an opportunity for additional development and income for chain-cooperating franchisees, who run a store daily in standard locations in the region. Moreover, a total of 13 stores, which were seasonal facilities, are now permanent ones. Among them, there are outlets in Charzykowy, Dziwnówek, Mielno, Niechorze, and Rewal. As a result, customers still have access to the products and services offered by Żabka, and franchisees can further develop their business with Żabka.
As a chain, Żabka provides the franchisees running seasonal stores with a pavilion with all the equipment and enables them to operate such a point according to the chain’s standards. Franchisees, as independent entrepreneurs, make their own decisions about employment, including recruitment and possible benefits.
Żabka already has over 8 500 stores. In the first half of 2022, the chain opened 577 sites, contributing significantly to the development of micro- and small businesses. It operates according to clear rules, offering business success to thousands of individual entrepreneurs within the franchise – currently, more than 7 200 franchisees work with Żabka. The chain tries to simplify their work by developing digital tools and optimizing the processes associated with running the store.
– We continue our development – not only are we opening more sites, but we are also investing in new store formats, improving franchise offer, and innovative solutions. Our chain already has more than 8,500 stores, and we start new facilities in places that allow us to be as close to customers as possible. In our portfolio, we have various types of stores: office buildings, transit points, traffic locations, and gas stations. At the same time, we are implementing several projects which are part of our Responsibility Strategy, one of the main areas of which is to increase the satisfaction of franchisees with our cooperation – says Adam Manikowski, Managing Director of Żabka Polska.
Żabka opens its facilities not only in agglomerations and large cities but also in towns below 50 thousand residents. In many of them, there was no Żabka store before – as in Boguchwałowice (Silesian voivodeship), where the 8500th store is located. Boguchwałowice is a village on the Przeczycko-Siewierski Lagoon, approx. 35 km from Katowice. 752 people are living here, which means that it is currently the smallest place where the Żabka chain store has been launched. Franchisee Mateusz Karcz is satisfied with such location of the site.
– A store run in the smallest village in Poland is a huge challenge for me, but an even bigger opportunity. I come from a small village and I appreciate the great potential of this type of place, especially in the context of running a store. A small village means there are trusted and permanent customers who build a local community. On the other hand, my store is located on a fairly busy route, a passing road between important cities of the province, close to the popular lagoon. In this I see a great chance for the success of my Żabka store and numerous visits of customers and tourists – admits Mateusz Karcz.
New store formats
The Żabka portfolio includes various store formats. In the first half of this year, Żabka debuted with a vending machine in one of the private hospitals in Warsaw, and also presented a completely new concept – a trading post for shopping malls. Every year, the chain also opened seasonal stores – during the holidays there are 90 facilities in tourist destinations. Mobile Żabka stores have also moved to Poland, which will appear among others at concerts of Męskie Granie in 8 Polish cities.
The chain’s offer is complemented by unmanned autonomous stores – currently, 50 Żabka Nano stores are already in operation; they are innovative establishments supported by artificial intelligence, which makes Żabka Group the largest network of autonomous stores in Europe.
Żabka improves franchisees’ work
At the same time, the chain made many investments in technological solutions to improve the work of franchisees. In the Smart Żabka store operating at Półwiejska Street in Poznań, the chain tests e.g.: spill sensors, automatic temperature measurement in the store, energy consumption measurement, or communication on headphones. These solutions free up franchisees’ time, allow them to focus on customer service, and at the same time are friendly to the planet. After analyzing the results, Żabka plans to choose the most effective solutions and adapt them in more establishments facilities.
In the first half of this year, in all Żabka stores, dual self-service checkouts were also installed – making Żabka one of the largest chains in terms of the number of self-service cash registers in Europe. Thanks to the availability of this type of modern checkouts, the store staff can focus e.g. on improving customer service or other responsibilities, and customers can be served faster.
Logistics network in development
Żabka is constantly developing its logistics network – near Radzymin close to Warsaw it is building one of the most technologically advanced warehouses in this part of Europe. By using renewable zero-carbon energy sources, i. solar panels on the roof and trigeneration units, the warehouse will be 100% self-sufficient in terms of electricity demand.
In June this year. Żabka entered the next stage of the activities aimed at the commissioning of the facility – it started recruiting workers. Thanks to this investment, more than 600 people will find work in the region – employed directly by Żabka or its cooperating companies.
Żabka develops modern logistics based on the idea of smart and green cities. For the sake of the planet and the comfort of the inhabitants, it continues to implement quiet urban transport with zero emissions, establishing cooperation with other electric car manufacturer. Since July 26 this year, the chain has started testing the electric Scania 25P truck, which will be used to deliver goods to stores located in Warsaw and surrounding areas. These include the possibility to check the comprehensive transport solution that Scania offers – along with the electric vehicle Żabka will receive from the partner also a mobile charger.
– Combating climate change is a global challenge. From this perspective, it is particularly important to build effective partnerships to combat this phenomenon, for example by working with the next transport solutions leader. This is our next step to protect the environment and reduce the carbon footprint, which is extremely important in urban areas and regions particularly exposed to air pollution – such as Warsaw and its surroundings, where the vehicle will be tested for the next two weeks – says Adam Manikowski, Managing Director of Żabka Polska.
Scania 25P B4X2NB is an electric truck with a maximum permissible laden weight of up to 19 tons. Zero-emission electric drive allows you to travel up to 250 km at a time. The car has a package of 9 batteries with a total capacity of 300 kWh, which takes less than 100 minutes to charge. In addition, the batteries are charged while driving as a result of recuperation. The vehicle works both quieter and in a more environmentally friendly way than typical trucks. It can be used, among others, in the so-called green zones as well as perform more transport operations at night, which results in relieving the road infrastructure during the day. In addition, the vehicle’s cabin is designed specifically for city work – it is low-hanging, which ensures excellent visibility on crowded streets. The vehicle, therefore, has a direct impact on improving the living conditions of urban residents, and thanks to solutions such as advanced emergency brake, electrohydraulic steering system, driver attention support, lane departure warning, detectors for pedestrians and cyclists, or 360° camera system, it also increases the comfort of the drivers. As a result, the car provides the Żabka franchisees with the highest quality of service.
Together with the vehicle, Żabka will also receive from Scania a mobile charger DC Plug Charger Go, developed by Ekoenergika-Polska S.A. The charger can be used to charge all-electric vehicles (150-1000V) and has the function of regulating the charging power.
– We are very pleased that companies such as Żabka, which rely on frequent and timely deliveries of products to stores, are now taking concrete steps towards testing and moving away from fossil fuel-based vehicles. In Scania, we are consistently expanding transport solutions that are more environmentally friendly, including biofuels, fuel-efficient powertrains, and electrified vehicles. In the future, every transport will be able to be electric, also in Poland, so we support our customers in this process, offering them comprehensive improvements: fully electric truck with charging systems and transport route analysis, which will allow the performance of tasks in urban and regional traffic –says Wojciech Rowiński, CEO of Scania Polska S.A.
Scania 25P is another electric vehicle tested by Żabka. Since 2019, the chain has been testing zero-emission commercial vehicles, and since 2021 it has had a fully electric distribution vehicle with a refrigerated body, which supplies goods to stores in Silesia. Żabka also invested in its electric car charging stations in logistics centers in Nadarzyn and Plewiska and the headquarters.
The chain is also gradually upgrading its passenger car fleet and testing to replace diesel cars with electric and hybrid vehicles.
Over 2,400 franchisees were awarded financially in the Żabka “League of Quality Champions” program. The winners were selected mainly based on their capability to maintain the highest standards, exemplary quality of store operation, individual approach to the customers, openness to their needs, and thus the ability to achieve the best sales results. The prize pool amounted to PLN 5 million.
– We appreciate the commitment of our franchisees and their employees to maintain the highest possible standards in the stores. This makes us even more responsive to the needs of our customers and improves the quality of our services. At the same time, through a series of initiatives dedicated to franchisees working with us, we motivate them to develop, build competitiveness in local markets and support their entrepreneurship – stresses Adam Manikowski, Executive Vice-President, Managing Director of Żabka Polska.
The program started in January this year and from the beginning, it enjoyed great interest among franchisees. The final Gala, during which the winners were announced, took place on July 19.
Over 6,000 franchisees took part in the competition, fighting in their Sales Regions for the title of Quality Champions. Over 2,500 franchisees were awarded, but the Champion title went to the 8 best representatives of individual Regions. The competition lasted 6 months, and the ranking was determined by fractions of points
– „The “League of Quality Champions” is another interesting initiative of the chain in which I actively participated. It is extremely important for us entrepreneurs running their stores, that on the one hand the chain supports us in the management of the facilities, and on the other – it motivates us to develop and raise standards and quality of service. This would not have been possible without the commitment and effort of franchisees and our staff – notes Małgorzata Chrzanowska, a franchisee from Bydgoszcz and the winner of the competition in her region
The results in the field of maintaining standards in the stores, mystery client visits, or the implementation of recommended training on a dedicated e-learning platform were considered in the competition score. During the 6 months of the program, franchisees were able to attend training courses on such topics as store finances, sales development, or attention to devices and shop equipment. At that time, the level of standards of the stores they run was also regularly checked. The chain has continuously implemented Regional Quality Rankings, separate for each Sales Region. The correctness of the competition was supervised by the Competition Commission, composed of representatives of among others Sales Support and Franchisee Development Departments.
The winners received financial awards. The amount depends on the place occupied by the franchisee in the Regional Ranking. The first place prize was 15 000 PLN, the second – 13 000 PLN, and the third – 10 000 PLN.
The next stage of the competition started in early July and will last until the end of December.
More about the Żabka franchise on: https://www.zabka.pl/franczyza.
Dziwnów is the first of five towns on the Baltic Sea, which Żabka visited as part of this year’s “Project Beach”, implemented by TVN Television. The chain invites people who are resting by the Polish sea to visit the specially prepared zone in the TVN town on the beach, where children and adults will be waiting for numerous attractions, competitions with prizes, and tasting liquid Foodini snacks. At the same time, it invites you to the “Summer Cinema and Music Zone”, where you can get tasty and nutritious products in the mobile Żabka store. In the following weeks of holidays, the Żabka zone will also appear in Kołobrzeg, Władysławowo, Krynica Morska, and Gdańsk, and the mobile Żabka will also reach the “Top of The Top Sopot Festival”.
The Żabka Zone in 5 coastal towns
The Żabka chain became one of the sponsors of this year’s edition of the “Project Beach”, implemented by TVN Television. Within the framework of cooperation in five coastal locations within the TVN town, special zones of Żabka will be created, where activities for children and adults are planned, including among others prize competitions, and knowledge quizzes in the field of good nutrition and ecology and tasting of Foodini private label products.
Talks about good nutrition and sustainable lifestyle
The “Project Beach” also includes a series of live inputs from the Żabka area during the program “Good Day Holiday” and the coverages in “What a Week”. The guests will be representatives of Żabka and experts in good nutrition and sustainable lifestyle.
– Good nutrition does not have to be associated with difficult, knowledge-intensive, and time-consuming purchases, as well as a time-consuming process of preparing meals. Also during the holidays, we want to make it easier for our customers to make better food choices and make them as comfortable as possible. That’s why we offer them among others our Foodini products – a delicious offer of a liquid snack based on juicy fruits, which can easily fit into a beach bag. It can be one of the five recommended daily portions of vegetables and fruits for children and adults while providing a whole lot of fruity pleasure –says Anna Grabowska, Executive Vice President of the Management Board, Chief Commercial Officer (CCO), Żabka Group.
In addition to its beach zone, Żabka will also be present in the “Summer Cinema and Music Zone” with its mobile store, offering a special assortment, adapted to the needs of people resting by the sea.
The five stops of “Project Beach”, where Żabka will be present with its zone, operating from Friday to Sunday from 9:00 to 17:00, are:
- July 22-24 – Dziwnów – descent to the beach at Reymonta Street or Kochanowskiego Street,
- July 29-31 – Kolobrzeg – central beach at the pier, entrance no. 19,
- August 5-7 – Władysławowo – descent to beach no. 1 at Hryniewieckiego Street,
- August 12-14 – Krynica Morska – descent to the beach at Marynarzy Street,
- August 19-21 – Gdańsk – Stogi, descent to the beach no. 26, extension of Nowotna Street.
Mobile Żabka at the Festival in Sopot
For the second year in a row, Żabka will also appear at the “Top of the Top Sopot Festival”. The Mobile Żabka will be available to participants and guests of the Sopot Festival from August 16 to 18. It will allow customers to snack on a hot dog during the festival, drink freshly ground coffee from a coffee machine, or buy a favorite snack, e.g. Foodini.
According to analyzes by manufacturers , the average life cycle of the returnable bottle ranges from 15 to 26 times, so in order not to waste glass packaging, the Żabka chain of stores initiated the action of delivering back bottles to over 8,400 stores throughout Poland. During this period, the customer returning a bottle to a store will receive a discount of 50 gr for the purchase of beer in a returnable bottle. The action applies to all beers of the most popular brands and will last until August 30, 2022.
Environment will benefit
– The action is primarily educational in nature – it is supposed to remind customers that the returnable bottle system is an environmental protection action. Żabka chain points out why returnable bottles should be put back into circulation, not into the waste bin or container for recyclable glass. One reason is that the production of a new bottle is more environmentally damaging than the re-use of a previously produced and used bottle – says Joanna Kasowska, Food Quality and Standards Director, Żabka Polska.
Żabka works with beer producers to increase the reuse of returnable beer bottles, which can be used to reduce CO₂ emissions compared to the production and use of disposable bottles. It is worth remembering that. But this is not the only advantage of the returnable bottle system. By delivering back such a bottle, customers also get their money back by receiving a deposit refund. In doing so, they also reduce the mass of waste entering landfills and reduce the volume of new glass packaging production.
– As a chain reaching several million customers across Poland, we can have a real impact on consumer habits and encourage the return of reusable bottles so that they can be reused. We believe that this type of action is a good way to inform customers about how important even small gestures are to the environment like returning a bottle – adds Jerzy Roguski, Commercial and Business Development Director, Żabka Polska.
It is worth noting that some manufacturers mark reusable bottles with a special mark – they are two arrows – one above the other. Often, bottles also carry additional manufacturer markings – most often icons or the words “returnable bottle” to help consumers decide what to do with the empty packaging.
Żabka recalls: returnable bottles must not be thrown away into glass containers
A returnable bottle is made of glass, so in fact, it is not a mistake – it could go into a “green” container, but it is a low-ecological solution! The most environmentally preferable approach is to return the bottle marked as reusable packaging back to the store. By doing this, we give it the chance to be reused up to 20 times! Throwing such a bottle into the bin is not beneficial for the environment for several reasons: it will not be re-circulated, and the production of a new bottle entails the need to consume, among other things, the energy needed to produce it, and this entails greenhouse gas emissions into the atmosphere. In the case of non-returnable bottles, the green waste glass basket is the most appropriate place for them to go for recycling.
Production of 1 ton of glass
Reusable bottles in the brewing industry in Poland account for 45% of all packaging (45% are aluminum cans, 5% are non-returnable bottles, and 5% are KEG packaging). Replacing a reusable bottle with a single-use bottle would mean 1 million tons of glass to be recycled annually. The average life cycle of a returnable bottle ranges from 15 to up to 26 times! The glass returnable bottle can therefore replace on average about 20 non-returnable bottles. This is saving a huge amount of raw materials. According to the data of the Polish Breweries presented in the infographic “Reusable bottle in the brewing sector”, the production of 1 ton of glass requires the consumption of an average of 1.1 MW of power per bottle and 800 kg of sand, 280 kg of calcium, 230 kg of soda and 30 kg of dyes per ton of glass. Moreover, the production of 1 ton of glass also causes the production of approx. 10 m3 of sewage. The efficiency of the current system for a returnable bottle of beer is approx. 90% – which means losing just 1 in 10 bottles. By delivering back bottles to stores, Żabka customers contribute to maintaining this high efficiency and environmental protection.
– A returnable glass bottle is a good solution in two ways. It is made of more than half of the glass cullet, that is, recycled material, and in addition, it is reusable packaging – the glass does not age. Just return the bottle to the store from which it will go to the brewery, it will be washed and refilled. The returnability of bottles has a very large impact on the carbon footprint of our packaging. We do our best to keep them circulating in the market as long as possible, but it is up to consumers how many „lives”, that is refills, they will have – adds Teresa Aldea, Sustainability Manager, Carlsberg Polska.
Żabka gives a discount for returnable bottles
A returnable bottle is environmentally friendly packaging, so it is worth remembering the possibility of returning the bottle when buying beer beverages in Żabka. The actions of Żabka and producers concern beers, including non-alcoholic beers, in returnable bottles from the list, which is available among others, in the action rules, including empty beer bottles purchased outside the Żabka chain. The return of the bottle will allow a customer to gain a discount of 50 gr for the purchase of another bottle of beer. The discount depends on the number of beer bottles purchased. The limit per receipt is 20 pcs. of bottles per a single transaction.
More about the priorities and activities of Żabka Group in the area of responsibility can be found here: ESG.