Żabka has offered an unusual auction in support of 31st Grand Finale of GOCC. Fans of the chain can bid on the Allegro platform to participate in an advertisement spot and spend a day full of attractions on the movie set with a marketing team. The auction is available at: https://allegro.pl/oferta/zabka-udzial-w-spocie-reklamowym-13143954544. Żabka and its franchisees play with the GOCC every year and collect donations in over 9000 stores throughout Poland. The company also encourages donations via the e-Piggy Bank available at https://eskarbonka.wosp.org.pl/1nvmne

    This is another time when together with our franchisees we are comprising the largest Staff of the Great Orchestra of Christmas Charity (GOCC) in Poland. We are engaged in this extraordinary action, which moves the hearts of people all over Poland, because we want to engage and encourage joint action for the benefit of those in need. We will collect donations in all our 9,000 stores up to 31st  Grand Finale of the GOCC – January 29, this year. Our franchisees, customers and employees have often shown great willingness to help, for which we are extremely proud and grateful. It is thanks to them that we can do so much good and we are counting strongly that we will donate as much money as possible this year too! – says Adam Manikowski, EVP, Managing Director of Żabka Polska.

    Bidding for the participation in Żabka spot will last until 5.02.2023. It can be found at: https://allegro.pl/oferta/zabka-udzial-w-spocie-reklamowym-13143954544

    At the GOCC auction you can bid on participation in one of the Żabka spots, carried out as part of the new campaign “Free Up Free Time”, in which – often with a grain of salt – we show how we accompany our customers at every moment of the day, simplify their lives and thus free up their time so that they can spend it on their passions. I encourage everyone to participate in the auction, because it is a unique opportunity to spend time with us on the movie set and take part in the advertisement of Żabka, and thus do something good for others – says Jarosław Serednicki, Marketing Director at Żabka Polska.

    The chain’s website has traditionally also featured an e-Piggy Bank, which can be used to donate to the fundraiser. The Żabka does not forget about the possibility of supporting the objective of the 31st Grand Finale of the GOCC in the traditional way, i.e. putting cash into colorful cans, which are available in all over 9000 Żabka stores throughout Poland.

    The Żabka has been supporting the Grand Finales of the Great Orchestra of Christmas Charity for many years, taking an active part in fundraisers. Last year, thanks to the involvement of customers and franchisees, the company donated to 30th Grand Finale of the GOCC 3 million PLN. Part of this amount was collected thanks to users of the Żappka app, who were happy to exchange loyalty points collected during their purchases, i.e. so-called “żapps” for charity bricks.

    This year’s 31st Grand Finale of the GOCC will be held on January 29 under the slogan “We want to beat sepsis! We play for all – the little and the big ones!”. Sepsis is a syndrome of symptoms caused by an uncontrolled, rapid response to infection. It is essential for the survival of the patient who has experienced it to be diagnosed and treated as soon as possible. This is why the GOCC wants to equip hospitals with devices to speed up the diagnosis of infections – this will enable better treatment of sepsis through faster implementation of targeted and effective antibiotic treatment.

    Żabka is proud that it can grow in Poznań, where its first stores appeared almost 25 years ago. It is in this city – on a global scale – that the company develops new technologies and employs a wide range of experts, including those in the field of BIG DATA and artificial intelligence. Żabka is also eager to share its knowledge and establish cooperation with local universities. The company has partnered with the Faculty of Mathematics and Computer Science of the Adam Mickiewicz University and High School No VIII in Poznań to share knowledge and inspire high school students and university students to develop and get to know business even better. In total, Żabka already cooperates with 26 universities from all over the country.

    – Synergies between business and science are essential if the two parties are to set the course for development, implement innovation and, at the same time, strengthen their position and competitiveness. In Żabka, as a socially responsible company, we can see changes and challenges in the labor market. We focus on developing our teams and building the commitment of our employees. We are proud that Adam Mickiewicz University chose Żabka to reach students who would like to associate their future with us. The first stage of our cooperation with the Adam Mickiewicz University will include dedicated courses for students in the field of “Data analysis and processing”, and in the longer term we plan to extend our activities to other fields – says Marta Wrochna-Łastowska, Member of the Management Board, Chief Financial Officer of Żabka Group.

    Apprenticeships, first job, scientific cooperation

    Under the agreement signed with Adam Mickiewicz University, students will be able to practice in Żabka, one of the most technologically advanced retail chains, and the best graduates have the chance to start their professional careers here. The two institutions have also committed to sharing experiences and scientific cooperation.

    – When I talk to my students, I often hear how important it is for them that the competencies acquired during their studies are useful in their work, so I am glad that we will be able to support students of Adam Mickiewicz University in gaining knowledge and skills that will allow them to build careers in companies making decisions based on data, such as Żabka. Cooperation with Adam Mickiewicz University, however, goes much further. We already see the potential for scientific collaboration today, where we can use innovative methods to deal with the analytical problems of the future – says Dr. Bartłomiej Przybylski, Data Science & Analytics Product Owner, Żabka Polska.

    Thanks to the cooperation agreement, the so-called Employers’ Council of the Faculty of Mathematics and Computer Science of the Adam Mickiewicz University, i.e. the consultative and advisory body of the university, was formally enlarged and strengthened with the addition of another partner – Żabka Polska. The strengthening of the Council will have a real impact on the development of the Faculty’s education policy and on the adaptation and implementation of study programs.

    – The objectives of any such cooperation carried out at the Faculty of Mathematics and Computer Science are to exchange information and experience in the field of activities of both communities (science and practice), to initiate activities of common interest, and to identify possible fields of cooperation. We hope to implement joint research projects, carry out mutual advisory and consultative activities, and provide other forms of support in solving specific problems. Thanks to cooperation with Żabka, the skills of the graduates of the Faculty of Mathematics and Computer Science of the Adam Mickiewicz University will be even more in line with the expectations of the labor market – said Tomasz Kowalski, Ph.D., Plenipotentiary for cooperation with external entities, Faculty of Mathematics and Computer Science of the Adam Mickiewicz University in Poznań.

    Patronage class in High School No VIII

    Żabka willingly supports educational initiatives. As part of the project “Roads to Business”, implemented jointly with the Adam Mickiewicz High School No VIII in Poznań, Żabka took the patronage over the economic academic class and worked together with its students on the project “Equal money” promoting social equal pay.

    The project also includes “Entrepreneurial Thursdays”, i.e. regular meetings with representatives of Żabka, who will share their knowledge and experience with students and will also outline the path of professional development. There is also an “Entrepreneurship Day with Żabka”, where students will take part in workshops organized in the headquarters of Żabka and visit one of the logistics centers. Żabka experts on digital and IT will also look after a group of passionate students realizing digital projects.

    Working with universities and schools, Żabka builds an image of a socially responsible leader and constantly reaches people willing and ready to associate their professional future with Żabka.

    Żabka Group is joining Microsoft at NRF 2023: Retail’s Big Show, the world’s largest convention and expo for retail companies, in New York City.  Żabka Nano, an autonomous store concept that has been developed under the umbrella of Żabka Future for over a year and a half, will be featured at the Microsoft Booth (#4503). The NRF conference is held in New York from January 15 to 17, 2023.

    NRF: Retail’s Big Show is one of the industry’s most important events. The sessions, with the participation of speakers and supplemented by the expo, provide a platform for the exchange of information and experiences related to the latest trends affecting the development of the global retail industry. This year, the event will feature over 175 sessions, 350+ speakers, and more than 800 exhibitors.

    Participation in this prestigious event is not only an opportunity for us to establish new partnerships but also an opportunity to present Żabka as one of the world’s most innovative companies in the retail industry. Warsaw, thanks to our concept, has become the world capital of autonomous stores, so I am glad that we have the opportunity to present this project to a global audience. We want to show you how our new technologies, created in cooperation with our partners, make life easier and free up our customers’ time,”said Tomasz Blicharski, EVP, Managing Director of Żabka Future.

    The autonomous Żabka Nano store showcase presented during the NRF conference is available for registered attendees to tour from January 15 to 17. The Żabka Nano is a globally unique project that combines a physical and digital store. The innovative concept, allowing for quick shopping without checkout clerks, queues, and cash, is precisely adapted to the nature of the location and the profile of customers. Stores operate in several formats, such as standalone container vending machines, traditional brick-and-mortar outlets, or store-in-the-store. Each uses technology developed in close cooperation with American technology company AiFi and leverages Microsoft Azure. The first Żabka Nano store was established in June 2021 in Poznań. Currently, the Żabka Group manages the largest chain of autonomous stores in Europe with more than 50 outlets.

    “We’re thrilled to be working with Microsoft and Żabka Group at the world’s largest retail event. Having surpassed more than 50 AiFi-powered Żabka stores recently, the demand for autonomous checkout in convenience stores is quickly rising, and we’re proud to have proven our ability to deploy autonomous stores at record speed in partnership with Żabka,” said Steve Carlin, CEO of AiFi.

    Representatives of the Żabka Group discussed the digital transformation that has been going within the chain since 2016, also during the substantive part of the event. On January 15, Tomasz Blicharski talked about the concept of Żabka Nano during the NRF BIG Ideas session “Resilient retail. Achieve more with Microsoft Cloud for Retail”. The session was led by Shelley Bransten, Global Corporate Vice President, Retail & Consumer Goods Industries at Microsoft.

    “Digital technology that enables experiences like autonomous stores is what will make the difference between retailers that thrive and those that get left behind,” said Shelley Bransten, Global Corporate Vice President, Retail & Consumer Goods Industries, Microsoft. “In collaboration with Microsoft partner AiFi, we’re pleased to bring the Zabka Nano store checkout-free solution to life at NRF 2023 and to show the global retail industry what’s possible for autonomous stores through Zabka’s successful deployment.”

    Eice, Seasoil,  Vermico, winners of the 2nd Startup Impact Program. The startups awarded in the competition will continue to develop over the next few months under the supervision of experts from the Żabka Group and Kozminski Business Hub. Participation in the acceleration is also an opportunity to cooperate with entities of the Group and to test their solutions in the fastest-growing chain of convenience stores in Poland.

    Żabka Group is constantly looking for innovative solutions, the implementation of which is aimed at accelerating the development of the convenience ecosystem. It does this through Venture Studio, whose task is to search for and attract to the organization modern solutions giving a new perspective to the whole Group. Projects are selected according to current business needs, taking into account the most important trends that stimulate the development of the retail industry not only in Poland but also in the world. The acceleration programs run by the Żabka Group – Foodtech Lab, the Startup Impact Program, and the Żabka Future Lab – provide significant support in this process.

    Developmental acceleration for winning startups

    The Startup Impact Program focuses on supporting young companies that are committed to positive change. This is the second time that startups whose operations deliver on selected UN Sustainable Development Goals have been recruited.

    The winning projects in the second edition of the competition are the development of energy-free fast beverage cooling (E-ice); biopolymer production (Seasoil); the development of intelligent composters suitable for use in urban and even office environments (Vermico).

    For the three winning startups, the acceleration phase begins – the winners of the program will receive substantial support from Kozminski Business Hub experts and the opportunity to test their solutions in the environment of the Żabka Group. The test path will be tailored to the individual needs of each project. This will allow each of the young companies to maximize their business potential – says Karol Gajewicz, Head of Venture Studio, Żabka Group.

    Support for innovative entrepreneurs

    The organizers were looking for solutions in the field of reducing the carbon footprint, among others through the realization of innovative projects and low-carbon cooling of food; packaging of the future, adapted for recycling or composting. Another group of projects focused on: entrepreneurial development – skills and competencies facilitating entrepreneurship in the modern economy. Attention was also drawn to projects aimed at improving the well-being of children and young people and facilitating their empowerment and start-up in the labor market, with a particular focus on young people at risk of social exclusion.

    The Startup Impact Program evaluated product prototypes or service concepts. The MVP, i.e. the minimum version of the product that can be tested, was also considered.

    More about the winners of the 2nd Startup Impact Program

    E-ice is an eco-friendly startup solution that allows you to cool any drink in a very short time, using carbon dioxide and without using electricity. Seasoil is a company that manufactures biopolymers, which are used to make packaging, but not only packaging. Novel biopolymers allow packaging to be decomposed under all environmental conditions. Vermico creates intelligent composters suitable for use in urban and even office environments. Composters based on the work of California earthworms contain systems that monitor and support the decomposition process.

    Winners of the 1st edition of the Startup Impact Program

    The recently completed Startup Impact Program is already the second edition of the acceleration program organized by the Żabka Group together with Kozminski Business Hub. The winners of the first edition were: Hempeat – a startup producing meat substitutes based on hemp grains; Epicer – the developer of an application using artificial intelligence to create personalized recipes, allowing for food waste reduction; Res Solution – a system enabling efficient management of energy, water, gas, heat, and automation of processes and operation of devices.

    From December 22 this year, customers traveling on the Wielkopolska Motorway will be able to make quick purchases in two Żabka stores located in motorway service areas, the so-called MOPs – Gnilec (the last rest stop before the German border) and Sosna (the first rest stop point after entering Poland from Germany). The new format includes the 9000th and 9001st jubilee stores. The new format is tailored to the needs of travelers, who can benefit from an extended range of hot snacks, coffee, and sandwiches or salads.

    – We are a chain close to the needs of our customers. That is why for several years we have been creating new formats of stores, adapted to the location and expectations of consumers, but we also give our franchisees the chance to run a good, local business. Today we open a new chapter in our development and debut with a unique concept in the country. Responding to the needs of travelers on the A2 motorway, we set up two jubilee stores nos 9000 and 9001 in rest areas for drivers. Our new concept is a friendly place for travelers, where not only can they eat a tasty hot dog or drink coffee, but also take advantage of a wide range of sandwiches, salads, or plant-based products – says Adam Manikowski, EVP, Managing Director, Żabka Polska.

    Responding to the needs of travelers

    The average time travelers (except professional drivers) spend staying at the motorway service areas (MOPs) varies from 15 minutes to 1 hour.[1] This is the time to make small purchases, eat and rest before continuing their journey. The establishment of Żabka chain stores in these locations, whose products and services are well known to consumers, adds value to the MOPs’ offer. As these stores are open around the clock and additionally equipped with self-service checkouts, shopping in them is quick and convenient and avoids standing in queues. Żabka stores at MOP Gnilec and MOP Sosna are therefore an interesting proposal for people who have little time, looking for a healthier meal alternative (including plant-based food), as well as professional drivers looking for basic supplies and a home-cooked meal.

    As a responsible partner of motorists, Wielkopolska Motorway takes care not only of the comfort and safety of travel but also of providing additional services that drivers can use. Rest areas on motorways and expressways are extremely important from the point of view of safety – during a long journey, drivers can rest on them, refuel, eat a meal and prepare for the further road. Cooperation with Żabka is the result of our proactive approach to travelers and their needs – we take into account their opinions and introduce solutions that make the rest areas more attractive places – saysSebastian Joachimiak, Board Member in Autostrada Wielkopolska S.A.

    Modern design

    Pavilions, in which Żabka stores operate in the rest areas, are modern and dynamic structures. The shape of the pavilion was designed for easy recognition on expressways and motorways. The store is based on a structure composed of containers, the outer skin of which is formed by a grid of metal lamella. In the openwork facade made of vertical elements, the architects played with cut-outs referring to Żabka branding. 

    The interior of the store has a dining area with tables where customers can enjoy a meal and rest during the trip. The total area of each store is approx. 135 sqm and the sales room area is approx. 90 sqm.

    The concept of pavilions is the work of designers from the model:lina™ office – a Polish design studio from Poznań, which has been awarded many times in international and national competitions. The designers have created a lightweight and open-to-the-environment pavilion, which finds its form directly in the logo of the brand itself. Architectural and construction design and technical design were made by the boutique studio maKa Architects. 

    Family business

    The Żabka stores in the MOPs on the concession section of A2 are also unique since the franchisees who run them are a married couple from Krosno Odrzańskie who has been cooperating with the Żabka chain for several years.

    – For years I have been successfully developing my own business in cooperation with the Żabka chain. The distinction for me is that I can run, together with my wife, the 9,000th store in such an unusual location. Thanks to the wide range of products and services I have the opportunity to reach a new group of customers – travelers – both from home and abroad. I believe that my store will be a place for them, where they will not only quickly and conveniently make the necessary purchases, but also rest in a relaxed atmosphere before the next stage of the journey – says Tomasz Rogowski, the franchisee of the 9000th Żabka store.

    Żabka – new locations and store format development

    For Żabka the year 2022 is a period of dynamic development and investment in unique solutions, which change the purchasing experience of customers and increase the comfort and efficiency of franchisees’ work. Currently, over 7600 franchisees work with the chain, which operates more than 9000 stores in the whole country. Wanting to be closer to customers, Żabka reaches new locations and develops the format of stores to match new types of locations and ambitious expansion goals. In February the 8000th store in Sieraków was opened, being the first Żabka in this village with several thousand inhabitants. In April, Żabka Smart was launched at Półwiejska Street in Poznań, where new technological solutions aimed at improving the work of franchisees are being researched. In the summer, customers were able to shop in 90 seasonal establishments in tourist villages, and modern mobile Żabka facilities served consumers during many cultural events. The chain’s portfolio in the past year has also been joined by Żabka Eko Smart, a laboratory of eco-innovation enriched with smart solutions optimizing the work of franchisees. The first of its kind was opened in September in Poznań, and the second in November in Łódź. Thanks to the proximity of stores, as well as a tailor-made offer of products and services, Żabka simplifies the life of customers and frees their time.


    [1] IQS survey for Żabka, 2022.

    The search for Żabu is over! Żabu – a virtual frog who loves apples and frequent showers and stays in the Żappka app, waiting for users who will want to take care of it. Żabu loves to play games and hopes that there will be people with whom it will be able to share its passion. Do you want to take care of Żabu? From December 12 to December 19 this year[1] register at: zabu.zabka.pl. You will have the chance to join the 5,000 exceptional players who will be the first to get to know Żabu and test the only retail game on the European market available only in the app of the Żabka chain of stores.

    Żabka continually deploying digital solutions to make life easier for consumers; it is now expanding this range with a tool to provide them with entertainment and entering the mobile gaming market. The project was based on research involving users of the Żappka application – they were among others involved in the creation of the Żabu character. The test version of the game will reach up to 5 thousand players, while the final product will be available for all users of Żappka in 2023.

    It will soon be four years since the launch of the Żappka app. More than 10 million people have already downloaded it. We continuously make sure that it is innovative and stands out from other applications of its type. Now we are starting with the test of the new functionality, which is Żabu. Why a game? Because the gaming industry is one of the fastest growing in the world. The global market for mobile games is growing steadily, it is estimated that in 2022 it will reach USD 196.8 billion.[2] We believe that Żabu will be a hit among both older and younger gaming fans; it will provide our customers with entertainment, and at the same time it will be a modern communication tool for our offer –says Dino Metaxas, director of digital acceleration in Żabka Polska.

    In December, the chain will launch the Żabu test, which will allow us to gain a thorough knowledge of the expectations of lovers of electronic entertainment, and the collected information will set the directions for modifying the functionality used in the game. In this way, Żabka wants to get a product that fits the expectations as much as possible.

    180heartbeats + JUNG v. MATT agency is responsible for the development of the solution:

    We are excited to implement projects combining communication, business, and technology, which is why we believe in the expansion of the world of Żabka. This is not just a mobile game, but a novel business solution that we have developed together with the customer. The creative part of the game – the character and its nature, name, language, mechanics, and scenarios – is thoughtful and designed in accordance with the idea of the Żappka, which we cared most about. The character is designed in 3D because this technique allows not only attractive animations but also gives the perspective of exploiting the Żabu outside the virtual world. We hope that, like us, everyone will like it – says Jacek Karolak, Business Director 180heartbeats + JUNG v. MATT.

    Adventure in the world of electronic entertainment

    The main character of the game is Żabu, a virtual frog that is about 4 cm tall. It loves apples, frequent showers, and should not stay unattended for too long. And most of all… it likes to play games!

    Made in 3D animation Żabu reacts to the customer’s behavior. It develops and gains further levels in the game, depending on the purchases made by the player, including those made through the loyalty points collected in the account called żapps. Users will have the opportunity to personalize their Żabu character by purchasing different types of accessories.

    The game involves breeding and regular care for the character of the Żabu created by the player. To complete it, you must pass 100 levels, and when shopping in the stores of the chain, get additional points – for each zloty spent – 5 flies, which are a favorite delicacy of the Żabu and guarantee its survival.

    Once you reach certain levels, you will be faced with a reward box containing free żapps, products, or discounts on purchases. Participants who pass all 100 levels and complete the game will receive a surprise.

    Żappka users chose Żabu

    Developing the game was preceded by research among users of the Żappka application – the most highly rated idea was just the implementation of the game (as much as 85% of indications). The research was also aimed at selecting the features that are most attractive to the chain’s customers – respondents rated the gamification very highly. During the testing process, the player was also asked about the optimal appearance of the game and its name. As many as 80% of the target audience chose Żabu.

    The global market for mobile gaming is growing

    According to Spicy Mobile’s analysis, the mobile gaming market is currently the largest and fastest-growing segment in terms of revenue. By 2023, it is expected to exceed US$100 billion, and the number of mobile gaming users will reach over 3 billion.[3] By that time, as many as 43% of all active smartphones will be 5G-compatible, which will have a significant impact on consumer behavior.

    According to IQS research, men are more often the players in Poland – the percentage of women among players is 47%. However, if we consider only the market for mobile games, then in this segment the majority of women is already decisive – that’s as much as 61%![4]

    Poles spend PLN 2.4 billion a year on buying games. Compared to other countries, this is not a large amount, but it is more than we spend on books, cinema or VOD services.

    Żappka is one of the most popular mobile applications in Poland – it has already been downloaded by 10 million people. It allows you to accumulate points (żapps) and exchange them for products available in stores. In addition, Żappka provides users with unique experiences of using personalized promotions, challenges, or services, facilitating their daily functioning. The app can be downloaded for free from Google Play, Apple App Store, and Huawei AppGallery. For more information, see: https://www.zabka.pl/aplikacja-zappka

    The creative concept and co-creation of Żabu are handled by 180heartbeats + JUNG v. MATT, the project’s technology partners are Future Mind, Synerise, and Netguru. The service in social media is provided by the Cukier Agency.


    [1] Until 19.12.2022 or until reaching the limit of 5000 players.

    [2] https://strefainwestorow.pl/artykuly/gaming/20220803/raport-newzoo-branza-gier-2022

    [3] https://spicymobile.pl/rynek/103-Rynek-gier-mobilnych-zyskal-w-trakcie-pandemii

    [4] https://grupaiqs.pl/pl/raporty/game-story

    Żabka introduces the “Strategic Education Project”, whose aim is to increase the business competencies of franchisees and to meet the educational needs they report. It is also intended to improve the competence of the Żabka’s training partners and trainers so that they will play the role of internal educators in a methodical and modern way. The project is implemented as part of a Strategic Partnership with the Faculty of Management of the Warsaw University of Technology and Monika Ferreira, the author of the Franczyza 2.0 project and methodology for building network systems, Founding Partner in the practice of strategic consulting I’GS In Good Strategy. The implementation of the program is part of the Żabka Group’s Responsibility Strategy, one of the objectives of which is to increase franchisees’ satisfaction with the cooperation with the chain.

    Żabka wants to develop the competencies of its franchisees and certify their progress in three main areas: development of store running skills, development of team management competence, and development of entrepreneurship. It is about providing knowledge and upgrading the skills of running a shop and – in the next stage – in the development of business and entrepreneurship. The chain aims to help franchisees scale up their business and improve their financial performance, focusing their efforts on creating a space for personal and professional development.

    – Żabka’s business model based on franchise allows the development of own business already to more than 7600 entrepreneurs throughout Poland. Business education of franchisees and the development of managerial skills are crucial for us, which is why we provide comprehensive training and development programs for entrepreneurs running Żabka stores, including the program prepared in cooperation with the Faculty of Management of the Warsaw University of Technology and franchise market experts. We believe that a franchise model based on franchisee-centricity, supported by education and a focus on the development of franchisees, will strengthen our strategy and the sustainability of the chain, and to the franchisees themselves it will guarantee greater capabilities and achievement of even better business performance – stresses Adam Manikowski, EVP, Managing Director, Żabka Polska.

    At the Warsaw University of Technology, we implement various educational and development programs for the franchise industry, aimed at developing entrepreneurial competencies. We are pleased that our experts can support Żabka in the implementation of the “Strategic Education Project”, whose task is to systematically and thoughtfully transfer to the chain’s franchisees the knowledge and skills of a modern entrepreneur. We believe that the development of franchisees through education, the competent preparation of trainers and sales partners for their roles, is a way to a well thought out, scalable business model – says Eryk Głodziński, Ph.D. Eng., Prof. of the University, Deputy Dean of the Faculty of Management at the Warsaw University of Technology.

    The implementation and improvement of modern work tools, innovative solutions facilitating the management of stores, effective communication within the company and with customers, and the use of artificial intelligence in business decision-making, enable Żabka to compete perfectly in the market. The chain, implementing the “Strategic Education Project”, despite the huge scale of its activity, wants to focus on the individual and unlock her/his enterprise and together with franchisees build added value for the business– says Monika Ferreira, Franczyza 2.0 project author, Founding Partner and Strategic Advisor in the practice of strategic advice I’GS In Good Strategy.

    Development of competencies and opportunity for promotion

    The test of the program began in October. It is attended by nearly 30 new franchisees who signed cooperation agreements in August and September this year. It includes 3 online training courses and 3 on-site training courses conducted by experts from the Management Department of the Warsaw University of Technology. The meetings are also attended by mentors, i.e. training partners, who, after obtaining certification, from 2023 will independently conduct training for franchisees, supervised by the University’s experts.

    The program is currently aimed at franchisee candidates and new franchisees. Ultimately, it will also cover current franchisees who will be trained in human resources management. Obtaining a certificate opens up the possibility for franchisees to further advance in the chain’s structures – they can act as training partners or franchisees for trainers.

    Franchise with Żabka

    There are more than 8,900 Żabka stores in the whole country. Today, more than 7600 entrepreneurs run their stores under the green label. To join the chain, all candidates must complete the stage of recruitment and training, as well as make their contribution, currently amounting to approx. PLN 5 thousand. The franchisees receive a fully equipped and furnished store in a location that is evaluated, among others, in terms of the potential number of customers. They also gain the know-how and ability to operate under a commonly known brand. They can count on technical support, service support, or training. Żabka rents a place for them covers the rent and gas charges. Entrepreneurs cooperating with the chain are also protected in case of business failure, being able to use the so-called Business Policy – it is special insurance that allows avoiding termination of cooperation with the chain with a negative balance, in case of possible losses occurring, those losses in a significant part are covered by TUW PZUW.

    Thanks to the use of various communication channels, Żabka with its message about simplifying everyday life and the benefits of this, reaches millions of consumers. Only in the first month of its launch, the strong 360 “Free up free time” campaign has allowed it to reach different consumer groups – digital users, TV viewers, radio listeners, or cinema viewers. Undoubtedly, it won the hearts of the audience – as many as 90% of the respondents rate it positively, drawing attention to its modern, attractive and emotional character.

    “Free up free time” is the new positioning of the Żabka brand and the slogan of the campaign launched on October 12 this year, which expresses in a tangible, emotional way the benefit that customers have from Żabka. Żabka frees up the time of its customers by removing from their heads the daily inconveniences and challenges that are time-consuming, energy-taking, emotionally engaging, and do not allow them to make a moment for themselves.

    After several years of changes at the level of the store, offer, customer service, and introducing countless innovations to facilitate shopping, Żabka has become more than a store. We started not only selling products but simplifying everyday life. Looking at this “simplification” in the context of our competitive advantages, we understood that the key benefit we give our customers is time – time, which we always do have not enough. Exploring this problem during research, we have seen how much emotional potential this approach has and how far it is from positioning “Small Big Store”. So we decided to make a change. We replaced the story of the store on every corner with the story of how Żabka “lets you do what you like”, as it removes from your head the daily inconvenience, freeing up your time– says Maciej Szaroleta, Director of Brand Strategy in Żabka Polska.

    The new positioning of the Żabka brand is based on strong insight. It puts customers and their needs in the spotlight. The image part of the campaign is a kind of call and manifesto encouraging to appreciate free time – a reminder of the importance of time spent with family, loved ones, with friends, but also time for yourself. From the communication side, it is a revolution for us, because as Żabka we depart from the store itself to focus on showing the lives of customers, their needs, and things they are fascinated with and which are important to them. Żabka ceases to be just a store, and through modern products, services, private labels, and new formats it becomes a place that simplifies everyday life and frees up time – adds Jarosław Serednicki, Marketing Director at Żabka Polska.

    Free up free time Communication Platform

    The new communication platform created advertisements in traditional media: television, radio, press and internet, indoor and outdoor advertising, and digital channels. Advertising creations have a modern, bold and emotional character. Each one shows exactly what is the role of the Żabka products and services in freeing time by simplifying various aspects of everyday life (“Do what you like and we will help you with what you need”).

    The campaign consists of an image spot prepared in two versions (TV and digital), a manifesto in which Żabka encourages people to appreciate their free time, and product spots (four on TV and three on digital channels), whose plot refers to life situations in which the characters thanks to Żabka can do what they like. There are also 450 advertisements on the internet. Żabka also decided on a very effective form of communication in the form of advertising on one of the tallest buildings in Warsaw, the Warsaw Spire.

    On social media, websites, and in the Żappka app, the company adapted its communication to the younger client, allowing for a bolder interpretation of the image spot and the product campaign: “Don’t worry, don’t think about everyday challenges, don’t burden your head with them because #masztowżabce [you got it in Żabka]“. Every online advertisement is a continuation and interpretation of the story told in television spots.

    As part of the platform, the content in the Żappka mobile app, which is actively used by 6 million users, has also been adjusted to the new positioning.

    The creative concept was created by the Ogilvy agency. The Sugar Agency is responsible for activities in the digital and social media channels. The media was purchased by the SparkFoundry media house, and BTL content was prepared by Just.

    A consistent brand voice from Żabka Group

    Not only does Żabka give customers the freedom to enjoy life to the full, thanks to the convenience and immediate availability of matched products and convenient services. Other Żabka Group brands also free people’s time by simplifying everyday life. Therefore, also in ads for the autonomous Żabka Nano stores or Żabka Jush! express shopping delivery services there appear threads coinciding with the main positioning of the brand.

    The online delio supermarket has launched its new delivery model for the morning in and around Łódź. As part of this functionality, Lite e-Commerce guarantees that purchases will reach customers before 08:00 in the morning. This is another significant step in the development of the startup.

    delio has been available in Poland since February this year. During this time, the online supermarket first opened to the residents of Warsaw, and then Konstancin and Piaseczno. As the next ones, the residents of Kraków and Gdańsk started to use the services of the online store. Thanks to the morning delivery model, delio is also present in many smaller and larger towns throughout Poland. More recently, this functionality is also available to residents of Łódź, which means the expansion of delio to the eighth consecutive province.

    Importantly, the extended range includes not only Łódź, but also numerous towns in the immediate vicinity. Shopping with delivery in the morning can also be enjoyed by residents of Zgierz, Aleksandrów, Konstantynów Łódzki, or Rąbień. To find out if the new functionality includes our place of residence, just enter the address in the top left corner of the online supermarket page or mark it with a pin on the map in the delio application.

    How does the delivery model work in the morning?

    You can place an order at any time via the website or in a dedicated application. The courier will deliver your purchases on working days (including Saturdays) from 02:00 a.m. to 08:00 a.m. (if your order is placed by noon) or the next morning (if you order after noon).

    In the new model of delivery, 4 thousand products await customers, including vegetables, fruits, dairy products, as well as household chemicals. The online supermarket is working on expanding its offer, thanks to which all the necessary products will soon be available in its range. Products of both small, local producers and nationwide brands.

    Cheaper purchases with discount codes from delio

    Customers will receive a special code “MORNING” (remember the capital letters), thanks to which they can activate discount coupons with a total value of PLN 450. To activate the promotion, it is enough that the value of the ordered products will exceed PLN 100. After entering the code we will automatically receive a PLN 30 discount. Each user has a total of 15 codes. The campaign runs until the end of the year and the Terms & Conditions are available at delio.com.pl.

    Orders can be made at: www.delio.com.pl and in the mobile app available on the App Store and Google Play.

    A Żabka Eko Smart store already operates in Łódź – a city that is the seat of a great industry, where for centuries many nationalities, cultures, and customs have been mixed together. The store uses, among others, the latest generation of air purification systems (Safe Air) and energy-saving refrigerators, in which the coolant is carbon dioxide (CO₂), minimizing the impact on the environment through the much smaller greenhouse effect. The store is powered by clean, green energy produced by a wind turbine installed on the roof.

    The Żabka Eko Smart in Łódź operates at 38 Stefana Okrzei Street. It is the second of its kind – the first was launched by the chain in September this year in Poznań.

    Żabka Eko Smart is a kind of ecological innovation laboratory enriched with smart solutions optimizing the work of franchisees. Such facilities are packed with innovative technological solutions based on artificial intelligence, which work together with the store’s employees, freeing up their time. In Żabka Eko Smart in Łódź, we focused on innovations focused mainly on clean air – we test the latest generation of air purification systems in it. However, there are also solutions in place for green energy, second life, and green transport. I believe that they will be appreciated not only by the franchisees and their employees, whose work will become easier but also by our customers who – using a solar bench or a bicycle repair station – will have the opportunity to join in the positive action of Żabka for the environment – says Przemysław Kijewski, COO Żabka Polska.

    Żabka Eko Smart stores are part of the Żabka Group’s Responsibility Strategy, one of the main objectives of which is to care for the environment, including achieving climate neutrality by the end of 2025 and reducing the intensity of emissions in stores by 70% by the end of 2026 and increasing franchisees’ satisfaction with the cooperation with the chain.

    Safe air

    The air quality in Żabka Eko Smart in Łódź is taken care of by Safe Air, the latest generation of a store-based air purification system that purifies the air from harmful pollutants, absorbing also the smallest particles, including viruses and bacteria. The HEPA H14 filters are used to provide more than 99.995% filtering efficiency.

    The effect of elimination of harmful substances will be additionally reinforced by the anti-smog paving laid next to the building, which – compared to asphalt – reduces the concentration of nitrogen oxides in the air by approximately 50% on average. The effect is particularly felt by young children, as the cleanest air rises close to the ground and reaches up to the height of the baby stroller.

    Green energy

    The energy used by the Żabka Eko Smart in Łódź comes from renewable sources – 24 modules of photovoltaic panels are installed on the roof of the store, and their operation is complemented by the wind turbine, which further reduces the carbon footprint. Day and night, it produces clean green energy for the store. Green energy can also be used directly by customers – in front of the store, there is a solar bench, thanks to which a phone can be charged.

    The Łódź Żabka Eko Smart uses refrigerators in which the cooling agent is carbon dioxide (CO₂). This solution not only saves energy but also minimizes environmental impact through a much smaller greenhouse effect (compared to conventional refrigerants). This CO₂ application is safe for the ozone layer.

    Especially for the needs of the store, a multi-device management system has been created, which helps protect the environment and save energy (also green). It allows for remote monitoring and control of functions and parameters, as well as troubleshooting (e.g. switching on/off of the light, switching on/off of the device, blocking the control panel, and temperature control of the device). It also allows for immediate failure detection.

    Second life

    The tabletop installed next to the coffee machine is made of resin-bonded coffee grounds and husks, which are waste produced during the roasting and brewing stage. And the insulation of modern, closed refrigerators was created from hemp mats, which have very good thermal properties. This is a promising alternative to the commonly used polyurethane foam, as hemp – as a natural material – is fully biodegradable.

    In front of the Łódź Żabka Eko Smart, there is also an EKOmat, a device for collecting bottles and cans of beverages. New packaging for products of the Żabka private labels, e.g. Od Nowa water, which has a carbon footprint 33% smaller than the traditional packaging, will be made from the empty packaging collected in this way.

    The receipts from the cash register, as proof of purchase, are printed on recyclable paper – the total percentage of recyclable weight is 98.2%, which means that this paper can be thrown into the recycled bin.

    Green transport

    Cyclists are also not forgotten by the chain. The bicycle stand allows you to safely leave your bicycle in front of the shop, and the bicycle repair station located next to the facility will allow you to quickly adjust the brakes and gears, inflate the wheels, and make emergency repairs.

    The online delio supermarket has launched a new delivery model, which will allow the service to reach customers not covered by the existing delivery area even in an hour. Thus, the delio entered many smaller and larger towns throughout Poland. Under the new functionality, orders will be delivered overnight. Lite e-Commerce guarantees that purchases will reach customers before 08:00 in the morning. It is the fastest delivery model outside agglomerations available to date on the market.

    delio regularly expands the delivery zone to reach new cities and customers, and the new functionality is a response to the needs of consumers. Its implementation was possible thanks to the cooperation with Cool-Logistics company, which is part of the Żabka Group and specializes in providing logistics services in the field of food transportation.

    Introducing a new delivery model enables delio to offer its services to a wider audience. The delivery area in the morning significantly enlarges the area of operation of the online supermarket. The group of the cities served – together with the nearest neighbourhood – was joined by Zielona Góra, Olsztyn, Leszno, or Kalisz and many towns located near Warsaw, such as Łowicz or Sochaczew. To find out if the new functionality includes our place of residence, just enter the address in the top left corner of the online supermarket page or mark it with a pin on the map in the delio application.

    At the same time, delio still undertakes to deliver even in an hour in Warsaw, Kraków, Gdańsk, Sopot, Piaseczno, and Konstancin.

    How does the new delivery model work?

    You can place an order at any time, using the website or a dedicated application. The courier will deliver your purchases on working days (including Saturdays) between 02:00 and 08:00 a.m. (if your order is placed by noon) or the next morning (if you order after 12.00).

    Shopping in smaller towns is cumbersome and often involves traveling to a larger city, which significantly increases the time needed to complete it. An additional complication may also be the lack of a car, which will not allow us to comfortably transport purchased products. That’s why we set up a delivery service for the morning. It enables customers outside the major metropolitan areas to benefit from modern solutions that make everyday life easier – says Michalina Kunecka, Business Development Manager.

    In the new model of delivery, 4 thousand products await customers, including vegetables, fruits, dairy products, as well as household chemicals. For logistical and safety reasons, we will not order fresh meat and fish and very heavy products for the time being.

    Cheaper purchases with discount codes from delio

    Customers can save up to PLN 450 with the special code “MORNING” (remember the capital letters). To activate the promotion, it is enough that the value of the ordered products will exceed PLN 100. After entering the code we will automatically receive PLN 30 discount. In total, each user has 15 codes. The campaign runs until November 30 and the Terms & Conditions are available at delio.com.pl.

    Orders can be made at: www.delio.com.pl and in the mobile app available on the App Store and Google Play.

    Żabka Nano, the largest chain of autonomous stores in Europe, launched an image campaign under the slogan “Buy as you like”. It aims to build brand awareness and encourage new customers to take advantage of the possibility of making quick and convenient purchases in autonomous stores and thus freeing their time. The campaign message is in line with the new positioning of the Żabka brand. The campaign is accompanied by a promotion for users of the Żappka app, thanks to which you can receive up to PLN 200 for daily purchases in the facilities of the Żabka Nano.

    The Żabka Nano is based on innovative technological solutions such as advanced imaging models, artificial intelligence, and innovative methods of authorization and payment for purchases. Thanks to them, the customer can shop in the simplest way possible – simply by taking products off the shelves, without having to scan and pay for them at the checkout. Shopping in Żabka Nano is a moment – the shopping process can take up to 1 minute. And it’s these advantages – 7×24 availability, speed, product matching, and innovation – that we show in the “Buy as You Like” campaign – says Andrzej Popławski, Nano Sales & Marketing Lead in Żabka Future.

    “Buy it as you like” campaign

    The campaign is implemented in the formula of 360 degrees (without TV) in Warsaw, in which the largest number of outlets of Żabka Nano is located. In other cities – Poznań, Kraków, Wrocław, Katowice, Gdańsk, Gdynia, and Sopot – local communication is carried out, based on geotargeted digital and OOH. The campaign uses a variety of media, including citylight, digital citylight, billboards, parcel machines, and ATMs. There will also be advertisements in the capital’s subway stations, as well as on buses with dedicated paint schemes. Warsaw residents will also see murals in 4 locations in November and December, in the following streets: Waryńskiego, Rozbrat, Woronicza, and Dobra.

    Advertising spots show funnily the stories of two people who buy as they like. The first, “Buy as you like, whether you’re on a match break or at work” is set in the context of the upcoming World Cup, and its protagonist is a supporter who takes a break in a football match and swings by to Żabka Nano for quick shopping. The second, “Buy as you like, whether you’re a night owl… or Martha”, shows a person sleepwalking and shopping at night, taking advantage of the fact that Żabka Nano stores are open around the clock.

    Only in Żabka Nano up to PLN 200 for shopping

    The campaign is accompanied by a promotional campaign for users of the Żappka mobile app, under which you can receive 40 vouchers worth PLN 5 each, i.e. a total of PLN 200 for daily purchases in Żabka Nano. The first voucher – PLN 5 at the start – the customer receives immediately after activating the promotion in the application. Each subsequent voucher will be granted to the customer after shopping worth the total amount of PLN 15. The promotion works cumulatively – the required PLN 15 can consist of more than one purchase (e.g. transaction for PLN 5 and the second one for PLN 10). The voucher is generated after the funds are debited from the card and the receipt is generated. The customer receives a push message about granting the voucher. The promotion can be activated until December 6 and used for 40 days. Promotional rules are described at: https://zabka-nano.pl/

    The Żappla mobile app is available for free on Google Play, App Store, and Huawei AppGallery.

    Europe’s largest chain of autonomous stores

    The Żabka Nano is an innovative concept that changes and shapes the perception of consumer experiences. The first store started its activity in June 2021 in Poznań. Today, Żabka Nano is the largest chain of autonomous stores in Europe. It has nearly 50 of these facilities, and there are plans to open several dozen more. The Żabka Nano stores are located, among other places, in places where – due to limited space or legal requirements – the standard facility of the Żabka chain would not fit, for example, in office buildings, fitness clubs, or dormitories. They are also an important part of the urban fabric – they are present on important city streets or subway stations.

    More about Żabka Nano: zabkagroup.com/pl/convenience/nano/ i zabka.pl/zabka-nano