Żabka has set up a group of franchise ambassadors
– The Ambassador programme we have set up is an inspiring way to engage our franchisees in wider activities and activity in local communities. The selected entrepreneurs identify with the values of our business model and want to co-create a credible image for the franchise. They have an in-depth knowledge of all aspects of the cooperation and are aware of the support we offer and the difficulties that may arise in running a business under our banner. Honesty and truthfulness is their greatest advantage – says Przemysław Kijewski, Chief Operating Officer at Żabka Polska.
The project involves 50 franchisees of different ages, with different life and work experiences, coming from both big cities and small towns, including from abroad. The initiative aims to facilitate direct contact with the Ambassadors for people who are considering setting up their own business and want to hear the opinion of an entrepreneur who knows the business inside out. Franchisees will be available to meet at many local or industry events. Many of them plan to build their brand through social media channels.
Part of the initiative is a series of 25 interviews with franchisees, which are published every Wednesday starting from January 31, this year, among others on the YouTube channel Żabka Biznes, in podcast applications and on www.zabka.pl/podcasty. Each meeting is hosted by Jarosław Kuźniar. During the conversation, the well-known and respected journalist and entrepreneur often touches upon difficult issues related to running one’s own business, asks about breakthrough moments in professional life, and also finds out what their recipe for success is.
– The common denominator of all the talks is the drive of our franchisees to achieve the best possible results and the desire for continuous development. By listening to the conversation, the audience will be able to better understand the franchise model, get to know the people who decided to open their own business and the emotions accompanying them in their daily duties as a franchisee – adds Przemysław Kijewski.
Currently, more than 8,600 entrepreneurs who run their stores under the chain’s banner already benefit from Żabka’s more than 25 years of experience, its partnerships and extensive support in business development from the start.