23 oct. 2024 16:46PM

    Simpler, more modern and more convenient in the new Żappka app

    Simpler, more modern and more convenient in the new Żappka app

    Even more Żappka

    The improved version of Żappka includes, among other things, new features to enable the use of the services of Żabka Group companies.

    Technology development is one of the pillars of the Żabka Group’s long-term strategy. Thanks to the synergy of our brands in the Żappka app, users will gain better access to our full range of products and we, in turn, can use the potential of the entire Group –comments Tomasz Suchański, Group Chief Executive Officer, President of the Management Committee.

    During the development of the new app, comprehensive research was carried out with real users and people who had not previously been exposed to Żappka. The respondents included minors, adults and those in the 50+ group. As a result, the new version of the app received a new design and features that will make using it even more intuitive.

    To remain a leader and trendsetter in the retail industry, we have decided to take Żappka to the next level. The coherent architecture of the new app will be even more intuitive and thus user-friendly. Together with our partners, inside and outside the Żabka Group, we have created an ecosystem of common benefits for users, and they will find even more interesting offers. Today, we are handing over the app, which is the result of months of work by our teams. Still, we will continuously add new functions so that Żappka becomes our customers’ companion during days filled with various activities –saysWojciech Krok, Managing Director, Żabka Future.

    Improved navigation and even more offers

    Among the most important changes, users will notice a division of Żabka’s offer and menu, where they will find, for example, PROSTO z PIECA products. The Wszystko za żappsy section has been divided too – from now on the offer of Żabka stores, companies belonging to the Żabka Group and partners will be displayed separately. Also new are sections dedicated to diet catering and the Żabka Jush section, enabling online shopping with delivery. Users have also been given new opportunities to use żapps, including for services offered by Żabka’s business partners, which include Allegro, Multikino, Lime and Traficar. Żapps will also temporarily be able to be exchanged for coins in the Allegro app. Customers will also gain new payment options via Google Pay or Apple Pay.

    The launch of the new app is supported by a marketing campaign promoting ways to use żapps, featuring influencers Przemek Pro, Monika Kociołek and Czvjnik.

    The new Żappka will be made available to users in stages. The legacy version of the app will provide information about the available updates.

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