Digital evolution

As a result, we are using our technology to set new standards in the convenience ecosystem by striving to constantly add value for our customers. And we are using this technological advantage to set new standards in the convenience ecosystem by constantly adding value for the customer.

We are the largest chain of autonomous stores in Europe, we introduce modern payment methods, invest in q-commerce and artificial intelligence.   

Thanks to the scale of our operations, we can test modern solutions in a real environment, while listening to customer feedback. We take convenience to a completely new level – we redefine what the comfort of shopping is. And all this is thanks to technology. Innovation allows us to build value in the long term.

Our plans and analyses go beyond next year – we predict how the customer will be buying in 3-5 years.

“When thinking about the future of commerce we are dealing with the phenomenon of Phygital. It’s a word that describes the trend of elevating the physical brand experience with a digital component – or vice versa. The intention of combining the physical and digital experience is to draw on the best of both worlds, with the ultimate goal of providing customers with unique, highly personalized experiences that leave a lasting impression.”
– Tomasz Blicharski, EVP, Managing Director of Żabka Future

Żabka Future

Creation of Żabka Future – responsible for innovation and finding businesses that increase the Group’s value – marked the beginning of a new chapter in our digital transformation.

Thanks to the distinction of a unit strictly responsible for innovation, we were able to quickly and flexibly implement and test new products and services, developing technology to expand the Group’s convenience ecosystem.

Observing the market environment and studying changes in consumer behavior, we have noticed that, being at the center of our ecosystem, the customer is increasingly turning to digital solutions. We want to increase the scale of the digital convenience solutions we offer. Therefore, in order to respond even better to the challenges and accelerate the Group’s digital transformation, we decided to establish a new unit, Żabka Digital, in 2023.

Its mission is to accelerate the construction of a state-of-the-art digital convenience ecosystem and to seek synergies between the already mature digital businesses in our portfolio through technology.

At the same time, Żabka Future, through the consolidation of teams focused on new business opportunities, will be able to fulfill its role even better and develop Żabka Group in new areas of operation.

Digital Transformation Action Areas

Data-driven company

Thanks to data analysis and the development of artificial intelligence:  

• We minimize customer service time  
• We make business easier for franchisees 
• We use convenient, personalized and friendly communication of our offer
• We select stores assortment 
• We select locations for new Żabka stores
• We improve logistics 

Self-service solutions

We enable customers to do their shopping in autonomous, smaller Żabka Nano stores, offering impulse and necessities, open 24/7, where you can pay using our app or a payment card. Thanks to technology, we can offer our services to customers in places where a traditional Żabka would not be possible, such as offices, gyms or hospitals. 

Żabka Nano, one of the newest concepts of the Żabka chain, has launched another innovative solution – a robot called Robbie, that serves customers the hot dogs. The first such robot has been operating recently in Żabka Nano at 54 Dobra Street in Warsaw.

Cooperation with start-ups

We cooperate with startups creating innovative solutions for retail. We support startups designing unconventional solutions for e-commerce, q-commerce and Direct to Consumer (D2C) model.

We provide expert assistance in verifying the idea, developing the product and introducing it to the market. Using our resources and experience allows young enterprises to achieve positive results in a shorter time, reduce the risk of failure and receive mentoring and training for founders. 

Venture Studio is dedicated to support innovators, search for new business ideas and relationships within startup community and build ventures which subscribe to Żabka Group’s strategy of sustainable growth. 

We aim to cooperate with the best of the best. Currently, we are on the lookout for start-ups in the following areas:

To reach the widest possible range of startups, we have joined efforts with local startup associations, academia and international startup accelerators. 

Żabka Venture Studio’s most prominent partners and acceleration programs:

Recognized by the best

• The „Innovation in Business” award in the „Innovation 2022” competition for the Robbie Robot.
• The Award in the „Transformational Capabilities” category for the „Asystent Żabka ” application in the Digital Excellence Awards competition 17.11.2022.
• The SAP Global Innovation Award 2022 for „The Summit of Digitization of Trade”, among other things, for the implementation of SAP Integration Suite – building a smart integration core. 12.10.2022.
• The Most Innovative Retail Implementation in Poland for Salesforce implementation in the Żabka Group.
• As part of the Proptech Festival contest, Żabka received the award for the Żabka Nano concept, which was recognized as an innovative property technology.
• Retail Innovation Award for Smart Stores for Żabka Nano.
• Honorary award of SAP Global Innovation Award 2022 for Żabka Polska and partner i2switch.com.
• Żabka Wins 2022 NACS Technology Award recognizing the company’s fully autonomous Żabka Nano store concept. The award was presented during the NACS Convenience Summit Europe in Berlin.
• The company won the money.pl award in the Technology of the Year category for the project of autonomous Żabka Nano stores.
• Żabka has been awarded the “Sustainable Economy Diamonds” in the category of Technology Leader for Sustainable Development. The project of autonomous Żabka Nano stores was awarded at conference Sustainable Economy Summit.
• Data Sharing Leader EMEA Award in the third annual competition organised by Snowflake in 2021.
• Chief Digital of The Year award for Tomasz Blicharski by the editors of Forbes and Business insider Poland.
• Distinction for the Żabka Nano concept in the „Digital Customer Experience” category as part of the Digital Excellence Awards in 2021.