25 Aug 2023 8:38AM

    The campaign “Spróbuj DobreGO!” in Żabka is underway!

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    The campaign “Spróbuj DobreGO!” in Żabka is underway!

    Delicious, balanced ready meals and snacks in the unique action of the chain

    Thanks to the Żabka campaign “Spróbuj DobreGO!”, you no longer need to think about what to eat to make it tasty and nutritious – just visit a store in the chain. As part of the campaign, customers can enjoy ready-made, balanced dishes for every occasion. In the current version, three more private label products with a good composition, marked with “A” or “B” notes on the Nutri-Score scale, will surprise customers with an attractive price. They have been selected so that they fit into various lifestyles and food preferences and are characterized by a qualitative composition – following the assumptions of the nutrition program “Porcja DobreGO!”.

    Customers can still try tuna and pasta salads and Dobra Karma and two Shamamm products: perfectly seasoned chicken filet with vegetable puree and Miska Zdrowia (Health Bowl) with dried tomatoes. It is also worth installing the Żappka mobile app – for its users, the prices of products participating in the campaign were reduced by over 25%!

    In addition, Żappka holders who take care of their Żabu character can also take part in the so-called missions – after purchasing three times products participating in the program “Porcja DobreGO!” they receive in the game an elixir, thanks to which the satiation level of their Żabu will increase to 100%. In the entertainment section, there is a minigame “łap porcję dobreGO”, in which every week 3 best players will receive a voucher for free products participating in the action “Spróbuj DobreGO!”.

    The campaign is accompanied by a communication campaign, which includes advertising carriers at the rear of buses and on city bikes in several Polish agglomerations.

    More about the action: https://www.zabka.pl/sprobuj-dobrego 

    “Porcja DobreGO!” – valuable meals for every time of the day from Żabka.

    The “Porcja DobreGO!” program aims to promote well-balanced and tasty meals that can be a quick solution at any time of the day, offering a wide range of ready meals and snacks. These are both well-known and liked classics, as well as more exotic flavors and cuisines. The initiative aims to show that good nutrition does not have to go hand in hand with the time-consuming process of planning and preparing meals – changing the diet on your own conditions can be simple and convenient. Already today, customers will find 170 private label products with the Nutriscore A and B designation, and a special “Porcja DobreGO!” mark appears on more private label products, such as Shamamm, Haps, Dobra Karma or Tomcio Paluch. Both of these markings allow for more conscious shopping choices – both for yourself and for your loved ones.


    Żabka Polska Sp. z o.o. owns the fastest-growing chain of convenience stores in Poland and one of the most dynamic formats in the world, opening over 4,000 new stores in the years 2016-21. More than 17 million consumers live within 500 meters of the nearest Żabka. As part of its responsibility strategy, Żabka has made commitments to good nutrition, services to facilitate a sustainable life, the development of entrepreneurship, diversity and an inclusive organizational culture, corporate governance, decarbonization, and a circular economy. More information about Żabka Polska at:  www.zabka.pl. Information about the Żabka Group can be found at: www.zabkagroup.com. Link to the 2022 Responsibility Report:  https://zabkagroup.com/pl/nasza-odpowiedzialnosc/


    Responsibility Report 2023

    Żabka Group ranked #2 in Top 100
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