Circularity
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    Our road to a circular economy

    Circularity is a key area of cooperation with our business partners for us. Not only because of the positive impact on the environment, which is our main motivator, but also as a way of obtaining raw materials for creating new products, in the area of packaging and beyond. We want to design circular, environmentally safe, economically efficient, and innovative solutions.  Every collaboration we strive to start with a deep analysis of eco-design, ensuring that the end of one product becomes the beginning of another cycle. We are aware that together we can achieve more! 

    Rafał Skawski Circularity Manager

    Our goals and ambitions

    Reduce share of virgin plastic in the weight of own brand plastic packaging by 25% (vs. 2019) 

    We continuously want to implement plans for the transformation of own brand product packaging towards increasing the share of recycled raw material and reducing the weight of packaging where possible, while maintaining their full functionality. 

    Achieve packaging neutrality for own brand products

    We want to maintain our achievement of the goal, which is to collect as much raw material from the market as we introduce in the form of packaging.

    100% of own brand products packaging suitable for recycling processes

    In parallel to the transformation towards an increased proportion of recycled materials, we are also aiming to make the packaging of our own brand products entirely recycler-friendly. 

    Our activities


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    Our Policies

    Plastic Circularity Policy

    Żabka Polska strategic commitment is to create conditions for a green and sustainable living for everyone, every day. This is why one of the core pillars of our Responsibility Strategy is the Green Planet. Żabka focus on actions that allow us to minimize our environmental impact across the whole value chain to protect Green Planet.

    Ecodesign Policy

    Żabka Polska strategic commitment is to create conditions for a green and sustainable living for everyone, every day. This is why one of the core pillars of our Responsibility Strategy is the Green Planet. Żabka focus on actions that allow us to minimize our environmental impact across the whole value chain to protect Green Planet.

    Waste Management Policy

    The Policy sets out the guidelines in respect of the recommended waste management methods to reduce waste production at each point in the product’s lifecycle. This Policy applies to Żabka Polska, Franchisees, as well as the suppliers of Own Brand Products and other brand products.

    Signs to make it easier to separate waste

    The introduction of a simple and intuitive labelling system on product packaging is intended to encourage as many customers as possible to separate waste properly. We encourage you to use the labelling we have designed.

    Recycling labels manual – download PDF – download PDF
    Żabka Eko Icons – download PDF
    Żabka Eko Icons – download PDF
    Żabka Eko Icons – download EPS


    Our progress

    What else can we improve together

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    Responsibility Report 2023

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