Why is this important?
Nutrition experts underline that each product has its own place in our diet. It is up to the consumer to choose the right products and to decide how often and in what amounts they will be consumed. It is therefore important to have the knowledge on the nutrients required in an optimised diet, and to supply the market with products enabling consumers make more conscious choices benefiting themselves and the planet. Nutrition solutions offered by the Żabka Group support these choices. We respond to alarming statistics concerning overweight and obesity that affect 69% of men and 57% of women in Poland. Globally, this problem is on the agenda of the United Nations (UN) that point out, in their Sustainable Development Goals (SDG), the need to change nutritional habits, and lifestyles and consumption behaviors in general, to ensure that they become more sustainable. Our solutions-oriented ecosystem also fits into the need for access to relevant solutions, including high-quality products, as declared by 77% of Poles.
Our contribution
We want good nutrition not to be associated with shopping that becomes a difficult, knowledge-demanding and time-consuming experience. We also do not want it to be associated with effort-intensive meal preparation. We react to the needs of customers who are willing to live healthily, comfortably and pleasantly, enjoying their everyday lives and spare time.
Over 9,000 stores throughout Poland, offering good quality products allowing consumers to compose all meals required during the day, as well as selling on-the-go snacks.
Leader of the dietary catering market in Poland – door-to-door delivery of daily, balanced meals with their calorific value and ingredients adapted to the individual needs of each customer.
A q-commerce app offering a 15-minute time of delivery to the customer’s home or office at selected locations in Poland; the offer includes Żabka’s own brand and Maczfit products.
Europe’s largest chain of over 50 autonomous stores, open 24/7, allowing customers to make quick purchases without waiting in line — they simply take the products from the shelf and pay for them automatically.
Online platform allowing to select the best suited diet meeting the desired nutritional objectives and adapted to body parameters and level of physical activity pursued.
Online shopping service offering same-day delivery, often within one hour. Customers may choose from five thousand products, and the range is continuously expanded.
What have we done so far?
We offer high-quality dietary solutions, simultaneously limiting the content of those ingredients that may adversely impact our health. We consistently implement the reformulation strategy of modifying the recipes of the own brand products we offer – we reduce salt and sugar content, expand the range of plant-based products, reduce the content of preservatives, glucose and fructose syrups or artificial flavors. While implementing our strategy, we rely on the expert support of the Institute for Health Promotion and Dietary Therapies. In order to ensure that the change in the product composition does not adversely affect their flavor, we regularly organise workshops for our supplier and hold consultations with our food production and dietary experts. Products whose recipes have been reformulated are evaluated during expert and consumer panels. Apart from modifying ingredients, we constantly expand the range of solutions. In 2021, we introduced products such as fermented vegetable juices and BIO kombucha offered under the Dobra Karma brand. Our customers appreciate our own brand products – in 2021, we sold PLN 218 million in products promoting a sustainable lifestyle.
Selected activities
Revamped version
of Szamamm
Revamped version of Szamamm
In 2021, we embarked on a process of changing the ingredients of Szamamm — one of our most popular own brand ranges. Acting in line with our strategic commitments related to good nutrition, we have reduced, by 5%, salt and sugar content the spaghetti Bolognese meal that is highly popular among our customers. We have also reduced, by 5%, salt content in chicken penne. Those recipe reformulations were preceded by positive laboratory tests and tasting trials. We are currently working on reformulating the recipes of other Szamamm line products — 13 additional products have already successfully completed flavor trials conducted by experts and consumers. Their introduction to our offer is conditioned on a positive result of laboratory tests, By the end of 2021, 87.6% of products other than own brand products sold in Żabka stores and containing palm oil, met the requirements of the policy we had adopted. the last stage of the comprehensive recipe reformulation process. The Szamamm brand was the first own brand range with a Nutri-Score label. In 2021, more than 60% meals were labelled with Nutri-Score of A or B.
We have eliminated
palm oil
We have eliminated palm oil
We want our customers’ nutritional choices not only to be good from the health point of view, but also favorable for the planet. That is why we have completely eliminated palm oil from our own brand products. As far as branded products offered by our suppliers are concerned, acting in accordance with the Sustainable Palm Oil Policy, all other products offered in Żabka stores will be allowed to contain only palm oil from certified sources by the end of 2022. The Polish Coalition for Sustainable Palm Oil has decided the RSPO is the best certification scheme currently existing on the market – it guarantees sustainability of crops and an adequate level of protection of the environment, animals, humans and their traditions. By the end of 2021, 87.6% of products other than own brand products sold in Żabka stores and containing palm oil, met the requirements of the policy we had adopted.
Nutri-Score
labelling system
Nutri-Score labelling system
Nutri-Score is a color-coded food labelling system using scores of A to E. The score awarded depends on how balanced the content of healthy ingredients (fiber, proteins, vegetables, fruit, nuts) and substances whose use should be limited (energy value, sugars, saturated fats, sodium originating from salt). Products with the A score should be consumed more frequently, while the intake of those labelled with the E score should be reduced. The main objective of the Nutri-Score system is to enable customers to enjoy better balanced diets. Studies show that 90% of consumers understand the Nutri-Score system and 91% consider it helpful in making their purchases. Therefore, we strive to label all own brand ready-to-eat or readyto- heat products with a Nutri-Score value. In 2021, almost 16% of our own brand products had a Nutri-Score label on their packaging, and almost 12% had a score of A or B. Producer brands labelled with Nutri-Score are also sold in Żabka stores.
Plant Hunter
a 100% plant-based
brand
Plant Hunter – a 100% plant-based brand
In April 2021, we launched our first 100% plant-based own brand range known as Plant Hunter, actively pursuing our strategic commitment to increase the sales of plant-based products. Customers enjoy a choice of snacks, salads, lunch dishes, ready meals and sweets. In the lunch dishes, meat has been replaced by a GMO-free soy-based product. The recipes of Plant Hunter meals have been developed by professional chefs. The products contain no sweeteners, hardened fats and preservatives. Plant Hunter dishes are suitable for consumption as is, or , in the case of ready meals, after being heated in a microwave. They are a perfect fit with the modern convenience format, offering our customers a fully balanced, plant-based meal that may be enjoyed without long waiting times. The launch of the Plant Hunter brand has won us the second award in the 2021 Plant-Based Game Changer contest organised by RoślinnieJemy.org.
Our Policies in this area
Sustainable Palm Oil Policy
Responsibility Report 2021
