Sustainable lifestyle 1.1 Good nutrition

    supporting healthy eating by zabka group

    Our goals

    Our progress in 2022

    When buying food, 79% of Polish consumers consider quality, health and sustainability as well as price, so we have numerous opportunities to meet the needs of our customers. We use Nutri-Score labelling on all our ready-to-eat and ready-to-heat products, and 45% of our own-brand products are scored A or B on an A to E scale. In addition, the yellow versions of our leading Szamamm range of ready meals provide 2/5 of suggested daily intake of vegetables. Our S! shots use turmeric to aid digestion and relaxation, and from January 2023 we’ve been selling Wycisk juice, squeezed from Polish apples, with no preservatives or artificial colourants. We have also introduced new Foodini smoothies. These are 100% plant-based, no added sugar with carefully selected compositions of fruit and vegetables: refreshing green, velvety yellow and gazpacho. We have also removed artificial flavours from selected Szamamm products, and have introduced Tomcio Paluch sandwiches made with protein bread. Our Żabka Café concept, meanwhile, is selling hot dogs made with turkey meat and no preservatives. 

    In our focus on education, we supported the National Nutrition Test of Poles, alongside the online Medonet platform. This encouraged people to fill in a nutrition questionnaire in exchange for a Healthy Plate analysis and personalised nutrition experts’ recommendations. This work revealed a large gap between what experts recommended and what people actually eat.   

    In 2020, we made a commitment to double the sales value of our own brand products promoting a sustainable lifestyle by 2025. Thanks to actions taken, such as our reformulation programme, promoting a plant-based diet, eliminating palm oil from own brand products and requiring RSPO-certified branded products, we managed to achieve this goal two years ahead of the planned timeline. Therefore, in 2022 we redefined our approach to good nutrition, and we identified four aspects we want to focus on in the years ahead. These involved promoting products achieving Nutri- Score A, B or C ratings, and that were clean-label, plant-based or with nutrition and health claims in line with the EU legislation. 

    Selected activities

    Our Policies in this area


    Responsibility Report 2023

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